Remove Customer centricity Remove Data Remove Marketing Remove Upselling
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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The Affiliate Funnel: All about it.

Marketing 297
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How to Build a Customer Centric Roadmap for Your SaaS Product

Totango

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue. Why You Need to Know How to Build a Customer-Centric Roadmap.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. Your success depends on your customer’s success, so expansion becomes a necessity for both parties. Upsells Happen Every Day.

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Totango recognized as CS leader in G2 Winter 2024 reports

Totango

These accolades highlight our product’s user-friendly nature and our team’s relentless efforts to ensure a smooth setup process for our customers. I felt fully supported by the Totango implementation, data, and support teams. The onboarding experience was in-depth and thorough.

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How Customer Success Software Benefits Your Sales, Marketing, and Product Teams

ChurnZero

Customer Success software gives departments beyond the Customer Success team access to customer data they might not have had before. Those insights aren’t just crucial to the Customer Success team. Sales, Marketing, and Product teams can all benefit from having the answers to those sorts of questions.

Sales 98
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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. This Customer Success showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual Customer Success conference. Customer Success is all about human behavior.