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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Enterprise resource management (ERP) systems centralize, automate, and manage core business data and processes, from inventory management to real-time sales information. But don’t worry.

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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand. Monitor results.

Marketing 289
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What is Upselling? (And 7 Steps to Becoming an Upselling *Machine*)

Babelforce

There are a lot of benefits to upselling. Upselling is great. That’s not always easy – but we’re going to look at 7 tried and true techniques that will make your upselling as effective and as sustainable as possible. In this post: What is upselling? First, what is upselling? Upselling isn’t always done well.

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The Ultimate Guide to Upsell Strategy for your B2B SaaS Business.

CustomerSuccessBox

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. If yes, then it might be time to set the ball rolling for an ‘Upsell’ conversation. Putting an upsell plan in place, knowing the strategies, etc. Why are B2B SaaS upselling strategies important?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Customer Data Management: Benefits & Best Practices

OctopusTech

In this data-driven era, customer data management is highly important than anything else for companies and they are constantly gathering a huge amount of customer information and details. Data of customers act as a lifeline for any business. A data-driven customer experience is important for the success of any company.

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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.