Consulting Customer centricity Engineering Sales 
ShepHyken
OCTOBER 21, 2022
She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. Then you describe your general marketing efforts as customer experience marketing. However, customer-centric marketing takes all of that a step further.
ClearAction
DECEMBER 16, 2017
Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. There’s a myth that talking often to your customers (sales, service, surveys, etc.)
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Horizon CX
APRIL 4, 2019
As CX professionals, we are largely compelled to align with our respective organization’s sales and marketing functions and for good reason—they are generally the ones carrying out the strategy and business goals established by leadership and guiding the rest of the organization forward. It’s simply a matter of form.
Totango
JANUARY 22, 2024
We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. Most expect to see CS emerging as a growth engine. Human expertise, along with AI technology, transforms CS into a significant growth engine for their companies.
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Beyond Philosophy
NOVEMBER 4, 2014
One Business-to-Business client talked to us about the smell of the engines they sell and how many Customers like that. A spa might have a seating arrangement that brings you closer to the spa products for sale, naturally encouraging the patrons to browse. Disney uses Popcorn and other smells to attract people to their services.
Beyond Philosophy
DECEMBER 22, 2015
As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.
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