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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. I know you would say, “of course that these are important, and we focus on them,” but have you calculated how much value they actually bring?

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What Is Customer Journey Mapping & Why Is It Important for Your Business?

TeleDirect

Have you ever considered your own company’s journey from the very beginning to the present day? Part of that journey includes your own customers – and figuring out their customer journey map goes a long way to ensure they’re happy and satisfied with your products and services. What is a Customer Journey Map?

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Yes, of course, you should resolve issues of “broken promises” if at all possible. Another example of requests that shouldn’t be immediately fixed is the major changes that take time to assess and, if approved, implement. Customer touchpoints vs. journeys. I’ll use a recent example to illustrate. . The product failed.

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Critical Skill: Learn How to Recognize When People Have Made a Decision

Beyond Philosophy

” (Of course, he said, “Alea iacta est.”) He referred to the fact that he had committed treason by crossing the river with his army and was past the point of no return. . For example, if a customer wants to know things like, “how does this work?” However, many more minor choices show up on the map, too. .

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. For example, many organizations choose some form of “that they can trust us,” and that customers feel “cared for” after the experience when we do this exercise with them. Be specific.