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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

An effective PM solution sources data from all contact center systems through standardized integrations and merges the data (so handle times for Agent 1 from the ACD can be tied to interaction quality for Agent 1 from Quality Management, for example).

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Deploying Big Data to Improve The Purchase Experience

CSM Magazine

Fine-tuning this part of your customer experience is best achieved through the use of big data. Developing and properly deploying data sets will provide you with a clear path forward to inspire your customers and improve the terms of purchase. Using modern data.

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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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How Big Data Analytics Is Gold for Call Centers?

Etech GS

How Can Companies Use All This Data? Unstructured data: Unstructured data can be defined as “information, in many different forms, that doesn’t hew to conventional data models.” An example is voice recordings from callers to a call center. The Process of Using Big Data. Get Started Now.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

Here are five ways big data can be used to improve the customer experience. For example, longer average handling time (AHT) or low rates of first contact resolution (FCR) might indicate communication or organization issues that need to be resolved. Big data is also critical to implementing targeted marketing practices.

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How to Best Use Customer Feedback: 3 Ways to Act on Big Data

PeopleMetrics

For all its promise, and all its hype, big data has always had one inherent problem. You see, big data is. And when you're facing something big, you may find it overwhelming. Here are three best practices to help you turn big data into action. But let's not forget they’re bricks!