Remove Big data Remove Customer centricity Remove Marketing Remove Sales
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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” In it, I compared the positive and negative implications of technology for customers and companies alike. It’s not that Big Data is smarter.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Through close examination across channels, brands may use such valuable information to create richer customer experiences.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Opentalk 2017 was packed with thought leadership from some of the most customer-centric leaders and companies of our time. Turning Big Data into Big Decisions. The post Opentalk 2017: Turning Big Data into Big Decisions appeared first on Talkdesk. The 411 on Proxy Metrics.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Opentalk 2017 was packed with thought leadership from some of the most customer-centric leaders and companies of our time. Turning Big Data into Big Decisions. The post Opentalk 2017: Turning Big Data into Big Decisions appeared first on Talkdesk. The 411 on Proxy Metrics.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Credit Crunch 10 Years On – Four Seismic Changes in Customer Experience Management

Peter Lavers

Here are four reflections that I believe to be seismic changes from working with clients and colleagues in this field over this historic decade, sharing the joys and pain of championing the customer-centric agenda in business. Product-centric business models are dying. Insight dependency and democratisation.

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Everything You Want to Know About the Benefits of Customer Centricity

LiveChat

The top KPIs are conversion rate, ROI, revenue growth rate or customer profitability score. It’s all about sales ! So, is talking about customer happiness a trendy only? After all, talking about great customer experience sounds much better than saying: “I’m doing this for money.” Sales centricity: the bad and the ugly.