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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data

Jon Arnold

Next Tuesday, I’ll be speaking on a webinar about the “data deluge” that contact centers need to manage, especially for improving the all-important CX – customer experience. Clearly CX involves many moving parts, and it’s not hard to see why contact centers are getting overwhelmed with this data deluge. The mind boggles.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

Brands nowadays collect a tremendous amount of data on their customers. In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience.

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Big Data Is Turning 20 – Let’s Celebrate with Tough Love

Mindtouch

Back in 1997, Michael Cox and David Ellsworth first coined the term “big data” as we understand the term today. For Cox and Ellsworth, “big data” names the challenge of visualizing extremely large amounts of computer data that (in those days) exceeded the capacities of local systems. Quantity Needs Quality.

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For Marketing, Digital Transformation Has Always Been about Data

Cincom

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product.

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Improving Sales Efficiency With Data & Technology

aircall

An overwhelming amount of available customer data to make the right decision. Here’s an overview of why it’s important to strive for maximum efficiency and effectiveness in your sales process, and how you can leverage technology and data to take your sales teams to the next level. . Reviewing customer data. The solution?

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Did the title about data make you curious? Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. The Current Situation with Data.

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What AI Marketing Is and How It Can Help your Business

JivoChat

Have you ever heard of AI marketing? Artificial intelligence has been often used to help improve marketing results, for example, through web analytics tools. What Is AI Marketing? It’s implemented, for example, to collect and analyze data, enabling us to make data-driven decisions and to build customer profiles. .