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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Are agents well trained in using the CRM database?

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Big Data Is Turning 20 – Let’s Celebrate with Tough Love

Mindtouch

Back in 1997, Michael Cox and David Ellsworth first coined the term “big data” as we understand the term today. For Cox and Ellsworth, “big data” names the challenge of visualizing extremely large amounts of computer data that (in those days) exceeded the capacities of local systems. Numbers Aren’t the Whole Story.

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What AI Marketing Is and How It Can Help your Business

JivoChat

Have you ever heard of AI marketing? Artificial intelligence has been often used to help improve marketing results, for example, through web analytics tools. What Is AI Marketing? It’s implemented, for example, to collect and analyze data, enabling us to make data-driven decisions and to build customer profiles. .

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Guest Post: 3 Ways CRM Predictive Analytics Can Give You a Competitive Edge

Natalie Petouhof

Customer relationship management software has emerged as one of the most crucial tools for doing business successfully today, and the power of big data predictive analytics is making CRM more powerful than ever. The CRM predictive analytics market, valued at $4.18 billion by 2019 , Markets and Markets projects.

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

With big data and advanced analytics readily available, companies can provide Millennials with the acknowledgement they demand. Customer data can be used to provide accurate product information at the right time for marketing, sales or support, or to route customers to the agents who can best address their needs.

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For Marketing, Digital Transformation Has Always Been about Data

Cincom

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product.

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Mastering Escalation Management: Harnessing Tech in Modern Call Centers

NobelBiz

According to Forbes, call center metrics are the data harvested from all the solutions used to operate a call center, such as call center management (CCM) and customer relationship management (CRM) platforms. These data can be organized and analyzed to help better understand what’s happening in the call center .