Remove B2C Remove CRM Remove Customer Experience Remove Marketing
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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Customer Service Teams Are a Brand’s Best Ambassadors by Patti Crume. They can even be someone’s first real impression, eclipsing marketing materials. Want to “deliver delight” to your customers? Can you deliver?

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Successful Customer Service is Personal

CCNG

Before the end of the year, I was looking through my library of past business books and came across an oldie but goodie, The One to One Future: Building Relationships One Customer at a Time by Peppers and Rogers. Originally published in 1993, this book revolutionized marketing when it was first published. IT DOESN’T MATTER…B2C OR B2B.

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Zoho CRM Phone Integration: How It Benefits Sales & Support Agents

JustCall

You can do all this and more with the Zoho CRM phone integration. Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. Enter: Zoho CRM integration. What is Zoho CRM?

CRM 52
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How to Develop and Implement a Customer Experience Strategy

Lumoa

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. Your customers are irrational, too. Your customers are irrational, too. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Customers Do Not Intend to be Irrational.

B2B 332
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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Configure-Price-Quote Software Provides a Self-Serve Customer Experience.

Sales 99
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Guest Post: Transactional vs Relational Customer Service

ShepHyken

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. She discusses the difference between transactional and relational customer service.