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5 Top Customer Service Articles of the Week 8-1-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Customer Service Teams Are a Brand’s Best Ambassadors by Patti Crume. He is a bestselling author who specializes in teaching us how some of the most iconic brands deliver amazing customer experiences.

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Zoho CRM Phone Integration: How It Benefits Sales & Support Agents

JustCall

You can do all this and more with the Zoho CRM phone integration. Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. Enter: Zoho CRM integration. What is Zoho CRM?

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. Your customers are irrational, too. Your customers are irrational, too. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Customers Do Not Intend to be Irrational.

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? Configure-Price-Quote Software Provides a Self-Serve Customer Experience.

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How to Develop and Implement a Customer Experience Strategy

Lumoa

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

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Successful Customer Service is Personal

CCNG

But fundamentally, isn’t customer experience about building customer relationships one customer at a time? Isn’t this the foundation of a CRM strategy? Do you want your customer jumping through hoops early in the relationship with you just to obtain a simple answer? IT DOESN’T MATTER…B2C OR B2B.

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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? You’ll hear a lot of organizations talk about “relationship marketing” or building “customer loyalty” and the importance of trying to maintain a connection with their customers. B2C Breakup Case Study.

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