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Do B2B Customer Referral Programs Work?

Satrix Solutions

With B2B companies, loyal customers are especially valuable. Reasons B2B Referral Programs Fail. However, to capitalize on the benefits of a referral program it’s important to recognize that generating high-quality B2B referrals requires a lot of effort. How Do You Ask for a B2B Referral?

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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

In this guide, we’ll help you make more informed buying decisions by describing the various types of call center software, offering expert tips and guidance for choosing the best software solutions for your needs, as well as best practices for utilizing and implementing your call center software suite. Keep things up-to-date.

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B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views

ClearAction

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. It’s best to be aware of all the drivers and factors, and manage them proactively. Ways to Integrate B2B Influencers’ Views. Research findings are from the ClearAction Business-to-Business Customer Experience Management Best Practices Study.

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5 Considerations For Your B2B CX Program In 2020

Satrix Solutions

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. This article was originally published by Gainsight.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Are Your Sellers Equipped to Embrace the Future of B2B Sales?

Integrity Solutions

Throughout the decades, sales experts and consultants have touted a variety of so-called surefire tips and tricks for account prospecting, targeting and conversion. You can think of the traditional approach to B2B sales like fishing with a net. You can think of the traditional approach to B2B sales like fishing with a net.

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What is Your Perception of the Net Promoter Score Methodology?

Satrix Solutions

Which departments most often ‘own’ NPS survey administration and/or the budget in other B2B companies? During our 13-year tenure as a CX consulting firm, Satrix Solutions has seen firsthand the evolution of NPS and how it’s been embraced across boardrooms and adopted in B2B organizations.

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