ShepHyken

MAY 3, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: About a month ago I included an article about Sweetwater as part of the Top Five Roundup. This company is on my radar.

Customer Service 271

Customer Service Entertainment Banking Marketing 271

ShepHyken

JULY 14, 2023

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. However, many businesses still need help connecting with customers through this channel. They can help you execute your email campaign faster, but you can’t send them without personalizing them.

Personalization 156

Personalization Best practices CRM Marketing 156

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Marketing 486

Marketing Advertising Big data Personalization 486

ShepHyken

JANUARY 18, 2023

Recently I wrote my annual Forbes article featuring customer service and CX predictions and trends for 2023. 4 on the list was Personalization Gets More Personal. The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so.

Personalization 162

Personalization Advertising Surveys Customer Service 162

ShepHyken

APRIL 26, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Brian Solis has a compelling article about this very topic. Top Customer Experience Resources to Follow in 2021 by MK Marketing.

Customer Service 335

Customer Service First call resolution Contact Center Engineering 335

ShepHyken

OCTOBER 21, 2022

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She shares how customer experience is a valuable marketing strategy. Then you describe your general marketing efforts as customer experience marketing. However, customer-centric marketing takes all of that a step further.

Marketing 180

Marketing Customer Experience Customer centricity Consulting 180

ShepHyken

MAY 28, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Publicly held companies that deliver the best customer service and/or are more convenient outperform the stock market, often by a significant margin.

Customer Service 162

Customer Service Customer centricity B2C Government 162

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. And more importantly, how can you ensure that it’s not costing you sales? Customers want to be able to reach a live person when they need assistance.

Sales 307

Sales CRM Contact Center Customer retention 307

ShepHyken

DECEMBER 21, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In this article, he discusses how the COVID-19 pandemic accelerated the use of certain aspects of customer service. by GISuser. Here’s Why.

Airlines 385

Airlines Customer Service Advertising Customer Experience 385

ShepHyken

FEBRUARY 26, 2021

This week we feature an article from Jyothi Tulasi, Outreach SEO Specialist at SmartKarrot Inc. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. A good affiliate sales funnel is one that-.

Marketing 292

Marketing Journey mapping Upselling Advertising 292

ShepHyken

MAY 3, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: About a month ago I included an article about Sweetwater as part of the Top Five Roundup. This company is on my radar.

Customer Service 156

Customer Service Entertainment Banking Marketing 156

JivoChat

AUGUST 10, 2023

Are you looking for solid ways to boost ecommerce sales without draining your time and budget? Then you can’t afford to ignore the power of an ecommerce affiliate marketing strategy. Today we’re covering what affiliate marketing is, the benefits of using it, and two proven ways to encourage sales using affiliate marketing.

Sales 75

Sales Marketing SaaS Construction 75

Beyond Philosophy

OCTOBER 11, 2018

A powerful sales technique exists that can help. The best sales organizations use it well; the worst, not so much. Marketers use reciprocity all the time. It describes how they give customers or prospects something with the hopes that their generosity will be returned in higher sales or customer loyalty.

Sales 344

Sales Call Center Marketing Personalization 344

ShepHyken

OCTOBER 24, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Increasing Sales With Personalized Marketing by Tyler Walton. This article has some interesting stats and facts. What happened?

Government 297

Government Customer Service Customer Care Personalization 297

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible.

Journey mapping 320

Journey mapping Upselling CRM Feedback 320

ShepHyken

DECEMBER 5, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. My Comment: This excellent article makes the argument that managing the customer’s experience may not always be about exceeding their expectations.

Customer Service 307

Customer Service Customer retention Personalization Customer Experience 307

ShepHyken

FEBRUARY 16, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. While the article does focus on Customer Experience strategies for retail, many are also applicable to B2B – or any type of organization.

Customer Service 318

Customer Service B2B Journey mapping Best practices 318

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 90

Sales Upselling Accountability SaaS 90

ShepHyken

OCTOBER 16, 2020

This week we feature an article from Alex Souchoroukof, a content writer at Moosend. He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

Marketing 242

Marketing Customer Experience Surveys Sales 242

ShepHyken

FEBRUARY 21, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. He shares tactics to help ensure a point-of-sale system will enhance the customer experience. Keeping that in mind, this blog highlights the best strategies you can implement to master customer experience at the point of sale.

Sales 239

Sales Customer Experience Marketing Personalization 239

ShepHyken

NOVEMBER 28, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Here are five good ideas – and I’m especially partial to number three, which is about personalized recommendations. by Judy Mottl.

Customer Service 277

Customer Service Sales Customer Experience Personalization 277

ShepHyken

NOVEMBER 2, 2018

This week we feature an article by Catalin Corzini who shares information about how chatbots can provide a better experience and how to customize the customer journey when using chatbots. – Shep Hyken. In this article, I’ll show you how you can harness the power of chatbots for your enhanced conversion rate optimization.

Chatbots 221

Chatbots Personalization Healthcare Government 221

Nicereply

MAY 7, 2024

To drive sales, you need to make sure that the product or service you’re offering was not made for the sake of it: it addresses a real need. Or, to put it another way, you need to manage customer pain points to drive sales. Support pain points Support pain points arise from customer interactions with your sales and support teams.

Sales 52

Sales Management Surveys Wait times 52

Beyond Philosophy

APRIL 18, 2017

You might be thinking it’s time for a big marketing investment, but where would you focus your energy? But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Make sure your customers stay with you, don’t move on and increase your sales.

Sales 310

Sales Consulting Consulting Customer emotions 310

ShepHyken

OCTOBER 16, 2020

This week we feature an article from Alex Souchoroukof, a content writer at Moosend. He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

Marketing 189

Marketing Customer Experience Surveys Sales 189

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. Increasing online prospects, lead generation and sales.

B2B 365

B2B Journey mapping B2C Telecommunications 365

Call Center Weekly

OCTOBER 3, 2018

Building a personal brand on LinkedIn is the key to opening new doors. You can use this space to showcase your personality and professional focus. Because LinkedIn supports a mobile experience, organic posts are more algorithm friendly than outside article links (LinkedIn wants you to stay on platform). But where do you start?

Personalization 134

Personalization Real estate B2B Engineering 134

ShepHyken

SEPTEMBER 26, 2016

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Anything less than a consistent experience erodes confidence and eventually sales. Here are my top five picks from last week. Take Starbucks as an example.

Journey mapping 302

Journey mapping Customer Service Contact Center Airlines 302

ShepHyken

FEBRUARY 20, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Performance Marketer) There are so many customer loyalty building tactics out there. This is a BIG article with a lot of great information.

Customer Service 212

Customer Service Finance Contact Center Personalization 212

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Here are some tips on how to personalize omnichannel experiences: 1. This information can help you create a more personalized experience.

Personalization 52

Personalization Chatbots CRM Analytics 52

Beyond Philosophy

MARCH 17, 2015

How can you increase your sales by 47%? The result of their changes was a 47% increase in sales with no additional marketing support. It’s all about Neuromarketing, which is a type of marketing growing in popularity because it uses research to determine how a consumer’s brain responds to stimuli.

Sales 379

Sales Scripts Marketing Customer Experience 379

JivoChat

MARCH 28, 2023

Have you ever heard of Whatsapp marketing? With more than 2 billion active users, WhatsApp enables you to send personalized messages to your target audience. You can also close sales directly through WhatsApp. Check out the article to learn more about this. What Is WhatsApp Marketing?

Marketing 75

Marketing Accountability Sales Personalization 75

ShepHyken

OCTOBER 16, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Customers will accept an AI customer support alternative as long as they can quickly and conveniently (and sometimes invisibly) switch to a live person.

Customer Service 193

Customer Service Marketing Customer Experience Sales 193

ShepHyken

OCTOBER 2, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. This article has some great information.

Journey mapping 207

Journey mapping Customer Service Customer centricity Chatbots 207

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise.

Customer Service 162

Customer Service Consulting Consulting B2C 162

NobelBiz

SEPTEMBER 26, 2023

By personalizing these phone systems, businesses can foster more meaningful relationships, understand customer needs better, and increase overall satisfaction. The Importance of Personalizing Your Phone System Capturing Customer Loyalty Personalizing the phone system isn’t just about addressing the caller by their name.

Personalization 59

Personalization Interactive Voice Response Customer Experience First call resolution 59

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Reality: Customer Service generally feels like sales. .

Customer Experience 246

Customer Experience Advertising Employee engagement Sales 246