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5 Self-Service Pitfalls That Increase Customer Effort

Mindtouch

Self-service for the sake of self-service just isn’t enough. Because the truth is, your self-service experience probably isn’t as good as it could be. What follows is a list of common self-service fails to avoid. Let’s start simple: good self-service content is written well.

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The Cost of High Customer Effort

CSM Magazine

We all know we need to strive for positive customer experiences and do everything we can to avoid negative customer experiences. What many CX leaders fail to consider, however, is the relationship between your customer experience and your bottom line. What is a “Bad” Customer Experience?

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4 Tips to Improve Customer Effort Score Using Self-Service

Mindtouch

If you’re banging your head against the wall, wondering what the cause of your lackluster customer effort scores (CES) is, good on you. You care about your customers! The answers you’re looking for, though, could be hiding in a place you haven’t thought to look: your self-service strategy.

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5 Web Self-Service Essentials

Mindtouch

If your customers want to pump their own gas, you let them. The same goes for self-service. If your customers prefer to solve issues on their own (as it turns out, they very much do ), you need to enable them to do so. Not only that, you need to make that experience as frictionless as possible. Optimize for mobile.

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How To Make Your Experience Easy And Gain Growth

Beyond Philosophy

Whenever you make customers think about something in your experience, you create what we call Customer Effort. A Customer Effort Score measures how difficult a customer thinks it is to work with you as an organization. Minimize channel switching by increasing self-service channel stickiness.

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The Definitive 2021 Guide to Customer Effort Score

Nicereply

Customer Effort Score seeks to quantify and highlight these very difficult conversations, so that customer service teams can avoid them in the future. Created in 2010, the Customer Effort Score is fairly new to the scene but is becoming increasingly more popular. What is Customer Effort Score (CES)?

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How to Make Your Experience Easy and Gain Growth

Beyond Philosophy

There is a significant connection between successful Customer Experiences and the amount of effort they require from customers. We discussed this idea of Customer Effort in a recent podcast, and its related measurement, the Customer Effort Score. .