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Don’t jump the Gen AI gun to realise returns on AI investments

Connect

These AI models can also streamline data analysis in the contact centre, with the ability to rapidly process large sets of unstructured and inaccessible data in seconds to find patterns that help improve performance by informing data-driven decision-making. About ‘ Connect.

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Mastering Escalation Management: Harnessing Tech in Modern Call Centers

NobelBiz

According to Forbes, call center metrics are the data harvested from all the solutions used to operate a call center, such as call center management (CCM) and customer relationship management (CRM) platforms. These data can be organized and analyzed to help better understand what’s happening in the call center .

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! However, in working with clients around the world as well as in numerous industries, I have found that many are lost by the wealth of information that is available to them. An Alternative Approach.

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Customer Segmentation in the Cognitive Age

Peter Lavers

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. Apparently, you’ve got to be a Data Scientist now before you’re allowed near an analytics tool! Market vs. Customer Segmentation.

Analytics 173
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Are softer skills for analysts being neglected?

Peter Lavers

In my new line of work, I get to speak at industry conferences, read data/analytics/research publications and scan the plethora of blogs or social media comments on this topic. Not surprisingly, with hindsight, most of these CRM projects failed and systems did not repay that hefty price tag.

CRM 100
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The Vcare Top 50 Customer Care Influencers

Vcaretec

When it comes to customer care across major industries, like Retail & E-Commerce, Wireless & Telecommunications, and Healthcare, there are plenty of smart minds out there. Connect: @AlHopper_ Kate Leggett Bio: VP and Principal Analyst at Forrester Research for CRM and Customer Service. Shares latest research findings.

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Speech Analytics: Changing the Game for Contact Center Technology

NICE inContact

Speech Analytics allows customer support organizations to analyze audio of customer interactions for mentions of keywords or phrases, call themes, as well as the sentiment and emotions of callers. One reason for the struggle with Speech Analytics is a lack of in-house analytical talent. Customer Experience is a BIG Puzzle.