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Technology Based Solutions to Enhance Customer Retention Strategies

TechSee

In fact, data from Walker predicts that customer experience will overtake price and product as the key brand differentiator for B2B by 2020. McKinsey reports that a comprehensive, analytics-driven approach can help telecom companies reduce churn by as much as 15%. The relationship with your customers only begins with the sale.

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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. Take action based on your marketing analytics.

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IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

CSM Magazine

As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organisation headquartered in Waterloo, Canada, which is a world leader in collaborative commerce deployed through its unique Platform-as-a-Service. ” About the IRI Partner Ecosystem. For more information, visit www.iriworldwide.com.

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What Does “Data-Driven” Really Mean?

Hero Digital

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Despite increased spending, many are failing in their efforts to become data-driven.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

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QBR in SaaS: Is the traditional QBR dead?

Totango

B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. QBR meetings can be particularly profitable for SaaS brands that serve high-volume B2B clients who prioritize measurable value when making purchasing decisions. Is the Traditional SaaS QBR Model Still Working?

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50+ Customer Engagement Statistics for 2020

ProProfs Blog

Impact of Customer Engagement On Sales. Companies that successfully engage their B2B customers reported 63% lower customer attrition. With successful customer engagement strategies, a B2B business can easily lower customer attrition. Companies that successfully engage their B2B customers reported a 55% higher share of wallet.

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