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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. People to follow.

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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

Boomtrain) Artificial Intelligence, machine learning, and big data analytics have been around for a while in the B2B world. I have added my comment about each article and would like to hear what you think too. Is Your Digital Marketing Strategy Ready for an AI Intervention? by Tara Thomas.

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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. Take action based on your marketing analytics.

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The 3 Hottest Trends Impacting Outsourced Customer Care

BlueOcean

60% of B2B clients are emotionally indifferent toward their suppliers. ”. While this has been our viewpoint for years, it’s a realization that is finally taking the B2B world by storm, as more companies realize the competitive advantage a strategic partnership affords them. Data Analytics in the Contact Center. “

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IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

CSM Magazine

As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organisation headquartered in Waterloo, Canada, which is a world leader in collaborative commerce deployed through its unique Platform-as-a-Service. ” About the IRI Partner Ecosystem. For more information, visit www.iriworldwide.com.

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Technology Based Solutions to Enhance Customer Retention Strategies

TechSee

In fact, data from Walker predicts that customer experience will overtake price and product as the key brand differentiator for B2B by 2020. McKinsey reports that a comprehensive, analytics-driven approach can help telecom companies reduce churn by as much as 15%.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.