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5 Capabilities of Business Intelligence for Social Media Monitoring and Analytics

CSM Magazine

With the vast amount of data generated on social media platforms every second, harnessing this information effectively can be challenging. Through the use of advanced data collection techniques and APIs, BI platforms continuously gather data from various social media channels such as Twitter, Facebook, Instagram, LinkedIn, and more.

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Facebook’s Conversion API – what marketers need to know

Infinity

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the position you are in as a marketer.

APIs 52
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How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform

AWS Machine Learning

However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process. Part 1 shows how data was collected and processed using the data and analytics platform, and Part 2 shows how the data was used to create show recommendations using Amazon SageMaker , a fully managed ML service.

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Reinventing the data experience: Use generative AI and modern data architecture to unlock insights

AWS Machine Learning

Implementing a modern data architecture provides a scalable method to integrate data from disparate sources. By organizing data by business domains instead of infrastructure, each domain can choose tools that suit their needs. However, realizing the full benefits requires overcoming some challenges.

APIs 73
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6 Online Data Analyst Courses

JivoChat

Data-driven decisions are essential in businesses to diminish the chances of errors, and online data analyst courses will teach you how to interpret data precisely. There is where data analysis comes in, you can use the data your company has, and key performance indicators (KPIs) to indicate what path you should follow.

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Best Software for Speech Analytics

JustCall

Speech analytics software analyses live or recorded calls and interpret emotional indicators. Speech analytics software uses artificial intelligence to analyze spoken language similar to voice recognition software. What is Speech analytics? Significance of Speech Analytics. Some Best Speech Analytics Software.

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Generative AI and multi-modal agents in AWS: The key to unlocking new value in financial markets

AWS Machine Learning

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Financial organizations generate, collect, and use this data to gain insights into financial operations, make better decisions, and improve performance.

Marketing 104