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Facebook’s Conversion API – what marketers need to know

Infinity

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the position you are in as a marketer.

APIs 52
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Best Software for Speech Analytics

JustCall

Speech analytics software analyses live or recorded calls and interpret emotional indicators. Speech analytics software uses artificial intelligence to analyze spoken language similar to voice recognition software. What is Speech analytics? Significance of Speech Analytics. Some Best Speech Analytics Software.

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DMG Consulting Releases 2023 – 2024 Enterprise Workforce Engagement Management Product and Market Report

DMG Consulting

WEM is becoming an open enterprise-grade platform of interoperable applications built with microservices and application programming interfaces (APIs). This is where the newly reimagined WEM platform comes in. Underlying the applications are several foundational layers that the components will plug into.

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Generative AI and multi-modal agents in AWS: The key to unlocking new value in financial markets

AWS Machine Learning

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. Data exploration on stock data is done using Athena.

Marketing 107
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How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform

AWS Machine Learning

Amp wanted a scalable data and analytics platform to enable easy access to data and perform machine leaning (ML) experiments for live audio transcription, content moderation, feature engineering, and a personal show recommendation service, and to inspect or measure business KPIs and metrics. Business intelligence (BI) and analytics.

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Enterprise Contact Center Solutions: A Game Changer

NobelBiz

Feature Set Offer a comprehensive suite of advanced features, including omnichannel routing, advanced IVR systems, workforce management tools, CRM integration, reporting, and analytics capabilities. The NobelBiz reporting and analytics tools provide valuable insights into customer interactions, agent performance, and operational efficiency.

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Using Marketing Phone Numbers to Track Campaigns

VirtualPBX

As we head into a major US shopping season and final details are being placed on Small Business Saturday and Black Friday campaigns, marketers are being tasked with how to track the success of their advertising methods. On one hand, digital marketers often have the easiest access to data regarding their campaigns.