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A Beginners Guide to APIs and Marketing

CSM Magazine

The knowledge of Application Programming Interfaces (APIs) and the ability to work with them is becoming essential for the data-driven marketers of today. To keep up with the increasing competition, marketers not only need to know what APIs are, but also integrate them with their content strategy. What are APIs?

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Facebook’s Conversion API – what marketers need to know

Infinity

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the position you are in as a marketer.

APIs 52
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Rethinking Your 2021 Marketing Strategy Based on NPS Data

Nicereply

Analyzing your NPS data can help you identify where your detractors are getting the wrong idea from what you promise them. Responding to customer feedback is the hallmark of a customer-centric marketing strategy. Here are 6 ways that you can use this valuable data to inform and tailor your 2021 marketing plan to your customers’ needs.

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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels.

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Reinventing the data experience: Use generative AI and modern data architecture to unlock insights

AWS Machine Learning

Implementing a modern data architecture provides a scalable method to integrate data from disparate sources. By organizing data by business domains instead of infrastructure, each domain can choose tools that suit their needs. However, realizing the full benefits requires overcoming some challenges.

APIs 72
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Automate SMS Marketing With VirtualPBX Webhooks

VirtualPBX

The release of our Business SMS feature can easily ramp up your SMS marketing goals. The Logical Link for SMS Marketing. Webhooks capture phone system data and let you deliver that information to other services. It’s the place where your chosen hook will send its data. Using The VirtualPBX API to Assist.

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Announcing Rekogniton Custom Moderation: Enhance accuracy of pre-trained Rekognition moderation models with your data

AWS Machine Learning

In this post, we discuss how to use the Custom Moderation feature in Amazon Rekognition to enhance the accuracy of your pre-trained content moderation API. Introducing Amazon Rekognition Custom Moderation You can now enhance the accuracy of the Rekognition moderation model for your business-specific data with the Custom Moderation feature.

APIs 107