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What’s More Important? – Tip #6

Steve DiGioia

Receiving a quarterly bonus is now your benchmark to business success. It’s been years since you personally met face to face with an upset customer because your product or service didn’t perform as advertised; “others” in your organization are responsible for this. Employee morale is second to meeting budget.

Morale 147
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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

In the following article, we’ll explore some vital tips that will guide you in creating a corporate event that not only meets but exceeds the expectations of your attendees and sets a benchmark in your professional sphere. Promote your event through social media, email campaigns, and digital advertisements.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

The methods used to understand competitors most often involve one or more approaches to benchmarking. Benchmarking goes beyond competitive analysis to interpret how peer organizations do what they do in terms of quality, time, cost and overall customer value dimensions. It is not copying the best.”

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Be Different

ShepHyken

You can benchmark with your competition, but just use that as the starting point. Jimmy John’s Gourmet Sandwiches is a typical sandwich shop that delivers, but what makes them different – and what they advertise – is how fast they deliver. The next step is to improve on whatever the competition is doing. So, what makes you different?

Banking 305
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Are You Keeping Up with Your Customers?

ShepHyken

Perhaps you just heard that your competitor is working hard to take away business from you – maybe they’re announcing a new product; maybe they’re advertising a major sale; maybe they’re opening a new location. Will any of these decisions cause your customers to leave you to do business with them? After all, that is their goal.

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Essential Paid Search Benchmarks for Every Industry in 2022

Joe Rawlinson

Many factors come into play when it comes to paid advertising. Now, the question is—what are the metrics and figures to benchmark for every industry? The following data will help business owners and advertisers compare and improve their Google Ads campaigns. But that’s not always the case for every industry. Photo by LOCALiQ.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

The methods used to understand competitors most often involve one or more approaches to benchmarking. Benchmarking goes beyond competitive analysis to interpret how peer organizations do what they do in terms of quality, time, cost and overall customer value dimensions. It is not copying the best.”