Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. This shows just how important user adoption is for your bottom line.

SaaS 94

SaaS B2B Accountability Marketing 94

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.

SaaS 71

SaaS Upselling Accountability Sales 71

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.

SaaS 71

SaaS Upselling Accountability Sales 71

ChurnZero

FEBRUARY 14, 2023

Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. Learn from three SaaS CEOs.

Metrics 94

Metrics SaaS Customer retention Construction 94

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? How do you get customers to see your vision? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. The CSMs were managing 150 accounts each and all they had was Salesforce, their email, and a phone. Go get them.

SaaS 52

SaaS Marketing B2C Metrics 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. During the session, we covered: A brief history of SaaS metrics and where they are headed. Key SaaS and Customer Success metrics you should care about.

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SaaS Metrics Enterprise Surveys 98

CustomerSuccessBox

APRIL 29, 2022

* ABS corp , a B2B SaaS firm acquired as many customers as it wanted. Plan the best SaaS Retention strategies that ensure customers stay with you for long. The moral of the above story is- If you have a high customer churn rate, no matter how many new clients you get, your business and revenue will suffer.

SaaS 52

SaaS Customer retention Metrics B2B 52

ChurnZero

OCTOBER 30, 2020

Top SaaS CEOs Talk Compensation, Automation, and Investors. No one knows what the future holds (as 2020 has made abundantly clear) but that didn’t stop us from asking top SaaS CEOs what’s next for Customer Success. What’s Next For Customer Success? So, there’s just this big disparity in pay. It’s about onboarding.

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SaaS Chief Customer Officer Sales Metrics 93

Totango

JUNE 8, 2022

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Recurring revenue models have taken over the world.

SaaS 88

SaaS Best practices CRM Enterprise 88

Totango

FEBRUARY 7, 2019

You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. The Top 5 SaaS Renewal Best Practices. We’ve gathered 5 of our favorite SaaS renewal best practices to help you remove the stress from your retention process: Define your customer. Understand your customer’s journey.

Best practices 81

Best practices SaaS Customer retention Upselling 81

Beyond Philosophy

DECEMBER 10, 2021

Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. As a result, his stock portfolio tripled the market over the last decade. Want to know more about how to do the same? In other words, people in accounting go to jail if they cheat. . Buy his book!

Airlines 273

Airlines Metrics Accountability SaaS 273

ClientSuccess

AUGUST 31, 2020

Your customer success department – as well as your organization’s executive leadership – understands that customer success managers need more visibility and insight into account activity in order to make the best decisions for customers, which is where your new customer success platform comes into the picture.

SaaS 105

SaaS Accountability Metrics Sales 105

CustomerSuccessBox

APRIL 27, 2022

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. Let’s walk through this guide to know more about upselling strategies that you need for your B2B SaaS business. Why are B2B SaaS upselling strategies important? But, is that as easy as it sounds?

Upselling 52

Upselling B2B SaaS Feedback 52

CustomerSuccessBox

NOVEMBER 17, 2021

A major shift in the distribution model of software meant that SaaS metrics needed to evolve. If you are a SaaS business, churn is your devil with the pitchfork. But SaaS leaders know the importance of Net Revenue Retention and tracking it. It is an indicator of growth for SaaS businesses. Increasing NRR Accountability.

Upselling 52

Upselling SaaS Metrics Accountability 52

Amity

DECEMBER 9, 2016

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Manager of Growth Marketing, Sarah E.

Marketing 109

Marketing SaaS Sales Surveys 109

CustomerSuccessBox

JULY 11, 2022

Especially, with a big account churn. How you handle, communicate with, and learn from account churn—user offboarding—is as crucial especially when the churned customer is a major account. This trip begins for the majority of SaaS products when a user clicks a “cancel subscription” button of some sort.

Accountability 52

Accountability Feedback Surveys SaaS 52

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. How to Encourage Your Customer Advocates to Share Their Knowledge. product usage (does the account have above 80% account utilization with high feature usage?),

Customer advocacy 96

Customer advocacy SaaS Benchmark Healthcare 96

CSM Practice

JANUARY 13, 2021

In the SaaS world, where revenue generation and business growth depends on the customer’s decision to renew, the customer renewal process demands even more attention. Despite the obvious advantages of mastering and scaling the renewal process as SaaS companies grow, renewals still pose a big challenge for most. Renewal Rate.

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SaaS Customer centricity Accountability Education 98

Totango

JULY 21, 2020

The current COVID-19 pandemic has not been kind to many industries, and SaaS is no exception. In March of this year, SaaS stocks reached a 20 percent decline from their selling highs. Communications SaaS companies have watched the growth rate of subscriptions rise by 1.4X. Stay Agile As a Company.

SaaS 64

SaaS Calibration Enterprise Customer retention 64

CustomerSuccessBox

AUGUST 8, 2019

If you own, manage or work for a Software as-a-Service (SaaS) business, you are embroiled in quite a heated competition on a daily basis. Let’s take a look at the purpose of customer success for SaaS businesses. Assign a Market Resource for Customer Success. In particular, customer success matters a great deal.

SaaS 56

SaaS Sales Consulting Consulting 56

ProProfs Blog

NOVEMBER 9, 2021

And to keep such risks at bay, you must find out how to measure customer satisfaction to analyze whether your company will perform well in the future or not. . (A Walk through this blog to gain deep insights into how to effectively measure customer satisfaction and master actionable ways to improve it. What is Customer Satisfaction?

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Surveys Feedback Metrics Customer retention 146

ChurnZero

FEBRUARY 17, 2022

Now, let’s dig into why this happens, particularly with CSMs and Customer Success software, and how you can break down adoption barriers from the perspective of both a CSM and a Customer Success leader. The CSM perspective: how to encourage the adoption of Customer Success software. Trust me on this one, your CRM is not enough.

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CRM Chief Customer Officer SaaS Morale 98

CustomerSuccessBox

MAY 8, 2022

Additional Resource: How to Scale Customer Success through this Product-Driven Approach. Prospective purchasers will find it challenging to evaluate SaaS items due to the tremendous competition for the consumer’s attention. This is one explanation for why this misconception is so prevalent when it comes to SaaS.

SaaS 52

SaaS Accountability Sales Feedback 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. Tech support.

B2B 116

B2B Journey mapping SaaS Engineering 116

ChurnZero

MARCH 23, 2021

Whenever a new SaaS product is introduced to a company, there are often lots of difficulties, obstacles, and learning that’s needed to get them acclimated to the product, how to use the product, to understand it’s functionality, and it’s capability. Showing First Hand How The SaaS Platform Works, Results It Produces, and Capabilities.

SaaS 52

SaaS Finance Advertising B2B 52

Totango

AUGUST 18, 2021

A freemium onboarding email sequence is a series of emails sent automatically to new freemium users to provide an orientation to your SaaS product and your brand. It provides information about how to complete basic, essential tasks necessary to begin using your product, such as choosing passwords and setting up profiles.

Best practices 116

Best practices Benchmark SaaS Enterprise 116

CustomerSuccessBox

APRIL 19, 2022

In this hyper-competitive SaaS world, businesses that have enhanced customer experience make it to the top 10% of the SaaS businesses that are able to achieve 125%+ MRR(Monthly Retention Rate). How is customer journey analytics different from other analytics tools? From marketing to customer support to even customer success.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

CustomerSuccessBox

SEPTEMBER 4, 2019

In case, you are planning to switch to Customer Success and wonder how we truck through our day, here’s a little glimpse. A Customer Success Manager’s role differs on the basis of a high/low touch base model and the size of the accounts – small, medium and enterprise. It gives me a sense of triumph.

SaaS 78

SaaS Accountability Best practices Finance 78

CSM Practice

DECEMBER 19, 2021

Usually, the SaaS business growth is categorized into 3 phases: . 360-degree Account health. How does CS technology impact the entire organization? . It is interesting to see how CS impacts different departments of your organization. Who owns the CRM, marketing automation, etc? Customer lifetime value (LTV).

CRM 98

CRM Brand ambassadors Best practices SaaS 98

Education Services Group

NOVEMBER 25, 2019

Instead, they’re simply “rebranding” their Account Managers as Customer Success Managers with little to no training or transition. Customer Success and Account Management Serve Different Purposes. The main purpose of an Account Manager is twofold. In general, Account Managers are in a sort of “standby” position.

Accountability 59

Accountability Management Upselling Sales 59

Totango

OCTOBER 7, 2021

Knowing how to get customer feedback can be tricky. Here’s how to get customer feedback effectively using six simple strategies which combine manual methods with the power of automation. In the SaaS industry, one of the best ways to get customer feedback is to see what customers are actually doing with your software product.

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Feedback Benchmark Surveys Analytics 102

Nicereply

DECEMBER 7, 2022

In this article, we will tell you how to do it. Every business knows that customer success is key to maintaining loyal customers and ensuring positive word-of-mouth marketing. Next, ensure that the new employee understands the customer’s needs and how they can handle customer feedback.

SaaS 52

SaaS Morale Feedback Accountability 52

Totango

JUNE 1, 2021

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. It all starts with knowing how to gather customer insights and properly leverage that data.

Enterprise 69

Enterprise Upselling Metrics Accountability 69

SmartKarrot

OCTOBER 29, 2021

It is no surprise that SaaS sales prospecting is no cakewalk. On that note, this post will walk you through the ins and outs of SaaS sales prospecting and how to do it right. Pay special heed to Marketing Automation. The seller’s answer to the new buyer’s journey is in fact marketing automation. Table of Contents.

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SaaS Sales Scripts B2B 19

ClientSuccess

OCTOBER 2, 2019

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. . Let’s talk about Account Managers first.

Accountability 47

Accountability Management Upselling SaaS 47

ChurnZero

OCTOBER 1, 2022

Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? How to harness the power of Customer Success to achieve sustainable growth with Valuize Chief Client Officer Emily Ryan and Industry Principal Tony D’Auria. I’m right there with Tony.

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B2C Upselling B2B Accountability 97