Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 111

SaaS Journey mapping Upselling Best practices 111

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

SaaS 97

SaaS Upselling Metrics Journey mapping 97

delighted

JUNE 29, 2021

Simply put, product/market fit is the ability of a product to satisfy the needs of a good market. The failure of a product to understand consumers and the external factors that affect their decisions is a failure to find the right product/market fit. An example of missed product/market fit. Now comes product development.

Marketing 94

Marketing SaaS Metrics Transportation 94

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? How can you really get to know your customers? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”.

SaaS 98

SaaS Marketing B2C Metrics 98

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. How does a SaaS Partner Program benefit you?

SaaS 52

SaaS B2B Marketing Analytics 52

CSM Magazine

JANUARY 22, 2024

To address these challenges, many businesses rely on software as a service (SaaS) platforms that offer customer service solutions, such as chatbots, ticketing systems, live chat, knowledge bases, feedback tools, and more. According to a report by Grand View Research , the global SaaS customer service market size was valued at USD 261.15

SaaS 52

SaaS Customer Service Chatbots Virtual Agent 52

JivoChat

FEBRUARY 17, 2022

Developing strategies to learn how to sell SaaS B2B can be challenging. First, it’s fundamental to understand the differences in dealing with a market that is focused on selling services to companies. The selling plan can’t be the same as one that is made for the B2C market (business to consumers). .

B2B 52

B2B SaaS B2C Sales 52

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

SaaS 98

SaaS Journey mapping Upselling Best practices 98

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

ChurnZero

NOVEMBER 4, 2022

Discover the lessons these three SaaS CEOs have learned from leading customer-centric businesses through an economic slump, and how you can apply them. To get your CS team to look outside of themselves and flex their empathy, coach them on how to interact with customers, especially when it involves delivering undesirable news.

SaaS 98

SaaS Customer centricity Finance Best practices 98

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. This shows just how important user adoption is for your bottom line.

SaaS 94

SaaS B2B Accountability Marketing 94

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 83

B2B SaaS Education Brand ambassadors 83

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Stay tuned and read on to incur extra SaaS revenue.

SaaS 98

SaaS Benchmark Upselling Metrics 98

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. During the session, we covered: A brief history of SaaS metrics and where they are headed. Key SaaS and Customer Success metrics you should care about.

SaaS 98

SaaS Metrics Enterprise Surveys 98

ChurnZero

JULY 8, 2022

Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. NRR matters to SaaS executives and investors.

SaaS 98

SaaS Metrics Customer retention Upselling 98

ChurnZero

FEBRUARY 14, 2023

Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. Learn from three SaaS CEOs.

Metrics 94

Metrics SaaS Customer retention Construction 94

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? How do you get customers to see your vision? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”.

SaaS 52

SaaS Marketing B2C Metrics 52

ChurnZero

JUNE 2, 2021

How does your company stack up to its peers in this regard? SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. This survey is the largest survey of private SaaS companies in the world with over 1,500 responses. Q&A Recap. I think you can actually do it. .

Benchmark 98

Benchmark SaaS B2B B2C 98

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.

SaaS 71

SaaS Upselling Accountability Sales 71

CSM Magazine

NOVEMBER 24, 2021

When it comes to developing SaaS platforms, the development lifecycle takes a different course. This is essentially because SaaS solutions are inherently different from other forms of software systems in nature. What is SaaS Development? 8 Steps of SaaS Software Development – How to Develop a SaaS Product.

SaaS 52

SaaS Advertising Feedback Marketing 52

delighted

APRIL 12, 2024

In this guide, we outline what survey fatigue is, what causes it, and how to avoid it so you can make the most of your feedback program. Lack of audience segmentation Customers constantly receive marketing emails from different brands: fatigue from generic, unspecific surveys about their experience can add up. What is survey fatigue?

Surveys 95

Surveys Feedback B2B SaaS 95

ChurnZero

JANUARY 11, 2024

Venture funding slowed as did the IPO market. Essential insights from the 2023 Customer Success Leadership Study Webinar: Finance & CS: Charting a clear path to profitability Guide: How to sell customer success software to the C-suite The post How much do SaaS companies spend on CS? of revenue.

SaaS 52

SaaS Benchmark Surveys Finance 52

CustomerSuccessBox

AUGUST 25, 2021

SaaStr 2021 gives you an opportunity to join 10,000+ Cloud and SaaS Founders, VC, and Execs. The CXO Summit , a two-day event, is one of the largest gatherings of SaaS experts in middle America. CXO Summit brings together more than 250 SaaS leaders with sponsors for a series of expert-led workshops. SaaStr Annual 2021.

SaaS 52

SaaS Finance Marketing Technology 52

Lumoa

FEBRUARY 14, 2024

So, how can your business win over this growing contingent of experience-focussed customers? External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX. Reviewing your existing CX strategy is a good place to start.

Customer Experience 83

Customer Experience Chatbots Analytics SaaS 83

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. At the moment, SaaS companies appear to be under immense financial pressure, resulting in a dramatic increase in vendors seeking guidance on how to adapt, survive, and even thrive during this downturn.

SaaS 71

SaaS Upselling Accountability Sales 71

CustomerSuccessBox

APRIL 29, 2022

* ABS corp , a B2B SaaS firm acquired as many customers as it wanted. Plan the best SaaS Retention strategies that ensure customers stay with you for long. The moral of the above story is- If you have a high customer churn rate, no matter how many new clients you get, your business and revenue will suffer.

SaaS 52

SaaS Customer retention Metrics B2B 52

Totango

AUGUST 5, 2022

In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. A marketing analysis of the client’s target audience, marketing strategy, and competitors. Marketing strategy. An analysis of the client’s workflow.

B2B 84

B2B SaaS Journey mapping Sales 84

CustomerSuccessBox

SEPTEMBER 29, 2022

The adage “time is money” is the ultimate reality that supports the success of your organization in the SaaS sector. B2B SaaS businesses typically rely on their decisions on investments or IT solutions on the reliability of the brand or product. We will also go through how you can measure time to value in your company.

SaaS 52

SaaS Metrics B2B Enterprise 52

ChurnZero

OCTOBER 30, 2020

Top SaaS CEOs Talk Compensation, Automation, and Investors. No one knows what the future holds (as 2020 has made abundantly clear) but that didn’t stop us from asking top SaaS CEOs what’s next for Customer Success. DiscoverOrg merged with ZoomInfo and then they went public, $14 billion market cap. It’s about onboarding.

SaaS 93

SaaS Chief Customer Officer Sales Metrics 93

CustomerSuccessBox

MARCH 25, 2021

You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. They’ve moved down your marketing and sales funnel and have finally invested in your software. . Financial Mathematics of a SaaS business model. Wondering How?

Customer retention 52

Customer retention SaaS B2B Upselling 52

Totango

JUNE 8, 2022

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Recurring revenue models have taken over the world.

SaaS 88

SaaS Best practices CRM Enterprise 88

Integrity Solutions

NOVEMBER 2, 2018

The three most common SaaS sales challenges can be overcome and lead to breakthrough levels of success. Salespeople who are working with Software as a Service (SaaS) solutions often struggle with three challenges in particular that can keep them from hitting their numbers and reaching their full performance potential. by Boris Zecevic.

SaaS 77

SaaS Sales Coaching Customer Care 77

Infinity

APRIL 27, 2022

Recently, our VP of Marketing, Hannah Delaney, spent some time talking to Press Gazette’s Marketing Maestro about how marketers can engage with customers to improve campaign performance and boost the customer experience. Here’s how the conversation went…. What are the key differences between B2C and B2B marketing?

Marketing 96

Marketing B2C B2B SaaS 96

Totango

FEBRUARY 7, 2019

You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. The Top 5 SaaS Renewal Best Practices. We’ve gathered 5 of our favorite SaaS renewal best practices to help you remove the stress from your retention process: Define your customer. Understand your customer’s journey.

Best practices 81

Best practices SaaS Customer retention Upselling 81

Amity

DECEMBER 9, 2016

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Manager of Growth Marketing, Sarah E.

Marketing 109

Marketing SaaS Sales Surveys 109

CustomerSuccessBox

APRIL 27, 2022

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. Let’s walk through this guide to know more about upselling strategies that you need for your B2B SaaS business. Why are B2B SaaS upselling strategies important? But, is that as easy as it sounds?

Upselling 52

Upselling B2B SaaS Feedback 52

ChurnZero

DECEMBER 17, 2021

It’s a cost-effective marketing tool but one that can require precision and nuance in its execution. . In the SaaS industry, Customer Success upsell and cross-sell opportunities are commonly incorporated into expansion management. Why is Customer Expansion Important for SaaS Businesses? Timing is essential.

Management 98

Management Upselling SaaS Education 98