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The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

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8 Airline Chatbot Use Cases You’ll Want to Implement

Inbenta

Upgrades or upselling management. Chatbots can be used as a sales upselling tool to suggest additional services, upgrades and offer upsell promotions to travelers who have already booked a flight. In 2021, tables have turned and online check-ins account for 50% of all the airline check-ins and only 27% happen at the counter.

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Everything you need to know about Customer Success Software.

CustomerSuccessBox

A customer succes software is specialized software that takes the customer data from your existing tech stack to provide you with a 360-degree view of your customers and their account health. Detect and Act on Upsell & Cross-sell Opportunities. Automate mundane tasks for Maximum Efficiency. Improve user onboarding.

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5 Insurance Chatbot Use Cases Along the Customer Journey

Inbenta

Chatbot use cases for policyholders. Often, potential customers prefer to research their options themselves before speaking to a real person. personalized recommendations. They can push promotions in a specific timeframe and recommend or upsell insurance plans by making suitable suggestions at exactly the right moment.

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6 Reasons to Avoid Hiring a Call Center (and How to Overcome Them)

Global Response

Losing the Personal Touch The Problem: When you work with any kind of outsourced team, it can be difficult to integrate them with internal operations and provide a seamless experience for customers. How to Fix It: The key to avoiding this problem when outsourcing is to eliminate it from the beginning.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These personalized sessions focus on the customer’s strategy around using their newly learned functionality. Celebrate (and Capitalize) on Success With Case Studies. Although case studies primarily support bottom-of-funnel marketing, they can also benefit other customers by sharing new or unique ways of using the product. .

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How to Incorporate Live Chat Into Your ABM Program

JivoChat

The same proportion of B2B sales teams say account-based marketing (ABM) improves customer lifetime value , while 86% say it boosts win rates and 76% believe it delivers a higher ROI than traditional go-to-market strategies. You’ve been chasing them for months, so naturally you’re thrilled at the chance to impress them in person.