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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Today, around 67% of B2C businesses use live chat for customer support and 73% to 81% of customers are fully satisfied. Customers love live chat support also because they can get their answers from a live person while in the middle of an online purchase. Use a CRM Tool. In short, CRM tools speed up the response time.

CRM 98
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How B2B Brands Drive Online Reviews

GetFeedback

Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Each buyer persona should be accounted for. Then there’s the difference between B2B and B2C products themselves.

B2B 68
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Helping Companies Build Stronger Customer Relationships

TeamSupport

This article is replicated from the November 6, 2020 special issue featuring TeamSupport as one of the Most Promising CRM Solution Providers 2020. For many in B2B, those in-person meetings have been a vital method for building and maintaining rapport, and now they have to use video calls to accomplish the same.

B2B 45
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Customer Success Management: An Essential Guide

JustCall

With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. As a part of this process, the customer success manager: Organizes welcome emails Sets up their account Resolves queries, etc. Traditional customer support models will not cut it.

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How to Get Started with Customer Experience Management

CSM Magazine

If the pressure of keeping up with the demands of your industry has started to take its toll but you are frustrated by the amount of time and money such a commitment can eat away, here’s your starter kit that includes one CRM solution, one collaborative team and a few bits of sound advice. Your CXM Starter Kit. But is it expensive?

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3 Ways Healthcare Engagement Models Differ from Other Industries

HGS

Healthcare has, undoubtedly, made B2C strides toward 24/7 optimized experience—from nurse triage to CRM and analytical PHM data collection. Leaning heavily on these new strategies, healthcare is catching up to retail’s recent disrupters—from the digital convenience to personalization.