Beyond Philosophy

MAY 28, 2021

However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). Today we will go through those differences with our 5 Rules for Managing Your Customer Experience in B2B relationships. Rule #1: B2B is complicated, so you need to simplify it. .

Customer Experience 387

Customer Experience Management B2B Customer emotions 387

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 116

B2B Journey mapping SaaS Engineering 116

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 108

B2B Customer Experience B2C SaaS 108

ChurnZero

MAY 2, 2024

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. We’re operating under the concept of rule of 60, with growth account ing for 20% and margins for 40%.

SaaS 52

SaaS Benchmark B2B Surveys 52

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. Job security is important, and many B2B organizations have created cultures (whether intentional or not) that discourage original thinking and punish experiments that don’t produce optimal results. This example was personalized for Ellie Hawkins. There, I said it. No judgement.

B2B 42

B2B Marketing Best practices Wireless 42

Nicereply

NOVEMBER 21, 2023

NPS = (% of responses who are promoters) – (% of responses who are detractors) For example, if you received 100 responses back from a recent NPS survey question, where 40 of them responded as Promoters, 30 were Passives and 30 were Detractors, then your NPS calculation would be 40 minus 30, for a score of 10.

Surveys 59

Surveys B2B Feedback Education 59

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. For example, you might send out an NPS® survey to your customers. It shouldn’t be this way.

B2B 83

B2B Surveys Feedback Customer advocacy 83

Beyond Philosophy

MARCH 17, 2022

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. We have a client that is interested in creating more stickiness or more loyalty to his own B2B clients. The short answer is there isn’t.

Banking 195

Banking B2C B2B Construction 195

aircall

JANUARY 4, 2021

The process for developing a B2B sales prospecting strategy is vastly different than what many long-time salespeople grew accustomed to over the span of their careers. Something that hasn’t changed is that sales prospecting is still an important and necessary part of B2B sales growth. The Importance of a B2B Sales Prospecting Strategy.

B2B 71

B2B Sales Best practices voip 71

OctopusTech

MAY 10, 2019

As if you are dealing in B2B your marketing methods are different and when you deal with a customer, the method you used is different. How CX act differently for B2B vs B2C? For example, A wholesaler sells its products to the different local shops and these shopkeepers, in turn, are his customers.

B2C 90

B2C B2B Customer Experience Government 90

ShepHyken

FEBRUARY 1, 2021

The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. While the example in this article is Starbucks, it’s interesting to think how this could apply to other types of businesses.

Customer Service 348

Customer Service B2B Best practices Customer Experience 348

Integrity Solutions

MARCH 21, 2022

With the rise of cross-functional buying committees in B2B selling situations, sales and marketing professionals are reevaluating some of their “tried-and-true” methods and shifting away from just individuals to more of an account-based sales approach. One of the hallmarks of account-base sales is hyper-personalization.

Accountability 52

Accountability Sales Customer retention B2B 52

Satrix Solutions

FEBRUARY 12, 2020

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. This article was originally published by Gainsight.

B2B 78

B2B Feedback Consulting Consulting 78

TeamSupport

JUNE 1, 2021

And it still holds true today, particularly in B2B environments, although it may look a little different today than it did back when (quarterly business reviews over a Zoom call versus a two-martini lunch, for example). Here are five ways you can foster lasting B2B relationships based on trust. Be consistent with touchpoints.

B2B 59

B2B Customer Support Accountability Personalization 59

Influitive

OCTOBER 26, 2015

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program.

B2B 94

B2B Customer advocacy Marketing Education 94

TeamSupport

MAY 19, 2020

The first type thinks B2B customer support is a cost center, or a necessary expense for running a business. The second type thinks B2B customer support is a profit center. Let’s rock on and take a look at each channel with examples on how a cost center and a profit center approach them. Ticket management (email and form).

B2B 64

B2B Customer Support Upselling Wait times 64

ViiBE Blog

OCTOBER 28, 2022

ViiBE Blog Alternative to WeTransfer: how to share large media files in B2B environment: Anna Gorina October 28, 2022 Share this article Contents Share this article Contents In an age when data is one of the most valuable assets, sharing information has become an essential part of daily life and business processes.

B2B 52

B2B CRM Sales Accountability 52

CustomerSuccessBox

APRIL 27, 2022

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. Let’s walk through this guide to know more about upselling strategies that you need for your B2B SaaS business. Why are B2B SaaS upselling strategies important? But, is that as easy as it sounds?

Upselling 52

Upselling B2B SaaS Feedback 52

TeamSupport

DECEMBER 6, 2019

Here are 8 B2B customer support breakthroughs to prepare for in the next decade. An agent that’s excellent on the phone will always have its place, but more B2B professionals are viewing agents as a last resort for only the most severe problems. For example, right now the live chat experience on mobile doesn’t match desktop.

B2B 80

B2B Customer Support Self service Big data 80

TeamSupport

JUNE 7, 2019

Fortunately, B2B customer support software exists to help! That’s why it’s essential to have B2B support software that tracks in detail the issues and work that has happened in a facility over the years. It’s a great way to retain vital information that’s too often lost in the email accounts of past employees. Probably not.

B2B 74

B2B Customer Support Management Accountability 74

Totango

MARCH 24, 2020

The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. The concept of B2B customer lifecycle stages gives focus to this ideal. These tools let you prioritize your accounts so that those in danger of churn and those ready for renewal and upsell get fast attention.

B2B 59

B2B Management Upselling SaaS 59

REVE Chat Blog

MARCH 4, 2020

B2B lead generation strategies hold paramount importance for the success of every business. So for every B2B business, defining their lead generation strategy and making sure that the business has continuous flow of qualified leads should remain the top priority. So, how to tie the B2B lead generation strategies and best practices?

B2B 71

B2B Best practices CRM Sales 71

TeamSupport

JANUARY 20, 2021

Proactive customer engagement accounts for more than a quarter (28%) of Support interactions and grew by 14% from 2019 to 2020. One example comes from the customer support manager at TeamSupport customer, OmniFund. The notifications from TeamSupport help us manage the support teams and track SLA warnings and response rates.

Customer Support 81

Customer Support B2B Technical Support Accountability 81

Comm100

NOVEMBER 2, 2020

We have hand-picked some of the top chatbot examples to show you how you could use AI customer service bots across channels – 5 use cases across industries, plus one case study of how a chatbot resolved 91% of live chat inquiries. Let’s explore the top 6 chatbot examples of 2020. Industry: B2B. Industry: Banking and finance.

Chatbots 58

Chatbots Customer Service Banking Healthcare 58

TeamSupport

AUGUST 17, 2020

There are two types of viewpoints when it comes to B2B (business-to-business) customer support. The first approaches B2B customer support as a cost center, or a necessary expense for running a business. The second thinks B2B customer support is a profit center. Ticket management (email and form).

B2B 59

B2B Self service Upselling Customer Support 59

CustomerSuccessBox

JULY 2, 2020

The first is obviously the customer onboarding meetings which are essential to retaining any B2B SaaS customer. There are primarily 3 Quarterly Business Review examples. Suggested read: Designing a customer onboarding framework for B2B SaaS. These are the main quarterly business review examples. We have you covered.

SaaS 52

SaaS Upselling B2B Feedback 52

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Specialists at one or both companies may be called in to conversations with the supplier’s account team, or ad-hoc as needs arise. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints.

B2B 59

B2B Customer Experience Journey mapping Engineering 59

JustCall

FEBRUARY 28, 2020

Or, Are you looking for an Account Manager job description that can take you through your interview? Well, whether you yourself are going to take up the role of an Account Manager or you are looking out for hiring one. This blog post will give you a complete idea of an Account Manager job description.

Accountability 52

Accountability Management Finance Upselling 52

Nicereply

FEBRUARY 14, 2020

For example, we don’t look at the number on our paycheck and decide we make enough money. For example, if we say we respond to all messages in 4 hours, that’s the reference point our customers will measure us against. For example, Baskits sells food items, which can’t be returned for obvious reasons. Owning Account Ownership.

Accountability 84

Accountability Chatbots Benchmark Customer Support 84

ShepHyken

NOVEMBER 24, 2017

If your services fall under the B2B umbrella, for example, your customers are more likely to engage with you on LinkedIn as opposed to in B2C businesses. technical, account, and payment issues first, followed by more minor concerns—and assign tickets to them. Great Social Media Examples.

Customer Service 221

Customer Service B2B B2C Accountability 221

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. The post How Best to Create a B2B Customer Survey appeared first on ChurnZero. Methodology.

B2B 73

B2B Surveys Customer centricity Construction 73

TeamSupport

JUNE 3, 2020

Companies want you to switch, but when it comes to B2B (business-to-business) customer support software, how do you know when it’s a good idea? Once you have asked yourself these questions—and answered them honestly—here are five steps for how companies should go about choosing their new B2B support software solution.

B2B 64

B2B Customer Support B2C Self service 64

JivoChat

JULY 21, 2021

We’ll cover everything from the basics of customer relations, as well as examples and strategies to improve. For example, let’s say a customer visits your website and reaches out to an agent via a click-to-call link. What Are Some Examples of Customer Relations? Let’s look at a few examples of customer relations.

Chatbots 52

Chatbots B2C CRM Customer retention 52

Influitive

MAY 12, 2016

That’s one reason why account-based marketing has become a popular strategy in recent years. Calling ABM a “B2B marketing must-have,” 58 percent of marketers plan to invest in ABM technology or services this year, according to SiriusDecisions. Learn how to make your account-based marketing more effective with advocacy.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

TeamSupport

JULY 27, 2018

It's about managing your relationships with your customers, and in B2B (Business to Business) this means the entire customer. Let's examine why B2B customer success and CRM are so important. Don’t hesitate to offer multi-employee discounts as needed to increase your organizational footprint within a customer account.

B2B 45

B2B Management CRM Education 45

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B 91

B2B Marketing Personalization Accountability 91

Totango

NOVEMBER 27, 2023

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

B2B 92

B2B CRM Enterprise Upselling 92