ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?
Beyond Philosophy
MAY 28, 2021
Recognize that customer emotions apply. Manage different customers differently. We were doing some work with a client who had their extensive global customers divided by revenue. The senior account manager handled the most critical accounts. Rule #2: Recognize that customer emotions apply. .
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Tethr
NOVEMBER 13, 2020
In the era of advanced customer listening, tonal voice of customer sentiment analysis offers a lot less business value than it might suggest. So, why is focusing on the emotional tone of a customer conversation alone not going to give you the conversation insight you’re looking for? Matt Dixon, Ph.D.,
Beyond Philosophy
NOVEMBER 6, 2014
Their strategy takes into account the emotions evoked from all the senses throughout the experience. At each of these points, the Enlightened and Natural companies have designed it deliberately to evoke a specific emotional response. Once defined, implement the CES with specific actions of the company’s activities.
Beyond Philosophy
OCTOBER 28, 2014
If your system dictates certain ways of doing things, your choice affects how the Customer feels about your organization. Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you ask the customer for this, they might think, “Why do they need this information?
Beyond Philosophy
OCTOBER 29, 2014
After so much campaigning, so many questions, debates, and emotions that moved currencies and markets, the Scottish said, “No!” I won’t go into deep macro-economical, sociological, PESTAL analysis, etc. Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born.
Beyond Philosophy
JANUARY 28, 2019
For example, if you have a customer that interacts with you online, and only online, work with those preferences when you are developing the account. Understand that your customers are not necessarily logical and certain elements drive value, like human interaction. You could alienate some parts of your customer base. .
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