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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

Recognize that customer emotions apply. Manage different customers differently. We were doing some work with a client who had their extensive global customers divided by revenue. The senior account manager handled the most critical accounts. Rule #2: Recognize that customer emotions apply. .

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Their strategy takes into account the emotions evoked from all the senses throughout the experience. At each of these points, the Enlightened and Natural companies have designed it deliberately to evoke a specific emotional response. Once defined, implement the CES with specific actions of the company’s activities.

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How to Make or Break Your Customer Experience

Beyond Philosophy

If your system dictates certain ways of doing things, your choice affects how the Customer feels about your organization. Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you ask the customer for this, they might think, “Why do they need this information?

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

After so much campaigning, so many questions, debates, and emotions that moved currencies and markets, the Scottish said, “No!” I won’t go into deep macro-economical, sociological, PESTAL analysis, etc. Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born.

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Five Ways to Keep Your CX Program Alive and Well in 2019

Beyond Philosophy

Many companies segment customers based on the amount they purchase, e.g., small, medium, and large. However, in our global Customer Experience consultancy, we encourage moving away from segmenting based on how much they spend with you and instead grouping centered on other variables. Two cautions about the implementation of AI.

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Seizing the Digital Future in Customer Experience Transformation 

COPC

In our consulting work, we have seen a dramatic increase in organizations deploying these virtual guides for self-paced, continuous training sessions. Bot-Based Training Perhaps the most notable trend we’ve seen in our consulting work is the emergence of bot-based training systems.