4 trends forcing companies to compete on customer experience
AUGUST 15, 2017
But as marketers debate which of The 4 Ps will deliver their big break, the marketplace is pointing toward an inconvenient truth: Sooner or later, every business will have to compete on customer experience. Customers Take Control. Customers from previous generations were not more gullible or less curious than we are today, businesses simply held the informational advantage. Simply put: customer advocacy is a priceless marketing asset. And customers know it.