4 trends forcing companies to compete on customer experience
AUGUST 15, 2017
By 2026, that average tenure is expected to shrink to just 14 years. What gives your company its competitive advantage? Inside most organizations, the assumed answer still falls into one of these four categories: Superior products. Cheaper prices. Smarter promotions. Better placements. But as marketers debate which of The 4 Ps will deliver their big break, the marketplace is pointing toward an inconvenient truth: Sooner or later, every business will have to compete on customer experience.