ShepHyken
SEPTEMBER 15, 2017
This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.
Beyond Philosophy
APRIL 18, 2017
You might be thinking it’s time for a big marketing investment, but where would you focus your energy? Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Customers aren’t as loyal as you think they are.
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ShepHyken
JANUARY 16, 2017
IBM) As a digital marketer, it’s important to remember that a long-lasting customer relationship takes time and trust; and trust takes a lifetime to build and a second to break. 5 Key Customer Experience Trends for 2017 by Donna Peeples. billion in sales. Here are my top five picks from last week. Lots of companies post values.
ShepHyken
MAY 8, 2017
10 Content Marketing and Customer Experience All-Stars by James A. CIO) From the recent Adobe digital marketing conference, here are 10 examples of brands (and in one case, an Australian entrepreneur) that are killing it with their content marketing and/or customer experiences. Great examples that we can all learn from.
ShepHyken
OCTOBER 16, 2017
My Comment: This article starts with the following sentence: “Your frontline employees, like your sales associates, technicians and customer service reps, often know what’s wrong in your company before you do.” Customer Lifecycle Marketing: A Simple Yet Powerful Concept by Lindsay Tjepkema. For marketers, this makes sense.
ShepHyken
OCTOBER 2, 2017
This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales requires a more consultative approach, and sometimes means prioritizing help and advice over tying to make a speedy sale. My Comment: Thomas A. Follow on Twitter: @Hyken.
ShepHyken
MARCH 20, 2017
My Comment: One of the more powerful customer loyalty strategies a company (any company, not just retailers) can have is to be able to market to and add value to the customer through their mobile number. Why Your Sales Pitches Will Never Earn You Loyal Customers by Rachel Quetti . Done wrong, you lose the customer permanently.
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