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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Marketing 490
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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. There exists a significant trend toward storytelling in marketing.

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5 Top Customer Service Articles For the Week of January 16, 2017

ShepHyken

IBM) As a digital marketer, it’s important to remember that a long-lasting customer relationship takes time and trust; and trust takes a lifetime to build and a second to break. 5 Key Customer Experience Trends for 2017 by Donna Peeples. 5 Customer Retention Marketing Tips with an Artificial Intelligence Twist by Tara Thomas.

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IBM Amplify 2017

Peter Lavers

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in March in his role as a Watson Commerce Futurist. The post IBM Amplify 2017 appeared first on Think CX. Read the conference website.

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5 Top Customer Service Articles For the Week of April 3, 2017

ShepHyken

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. Want Loyal Customers?

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5 Top Customer Service Articles For the Week of November 6, 2017

ShepHyken

Marketers Need to Stop Looking at Mobile as a Channel. I’ll give you a hint: It’s not social marketing or Internet of things. It’s not content, video, cross-channel, data or even marketing automation. The post 5 Top Customer Service Articles For the Week of November 6, 2017 appeared first on Shep Hyken.

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5 Top Customer Service Articles For the Week of May 8, 2017

ShepHyken

10 Content Marketing and Customer Experience All-Stars by James A. CIO) From the recent Adobe digital marketing conference, here are 10 examples of brands (and in one case, an Australian entrepreneur) that are killing it with their content marketing and/or customer experiences. Great examples that we can all learn from.