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Music: A Marketing Tool

Beyond Philosophy

Celebrating the launch of this new eBook, I am hosting a LIVE webinar focusing on what it takes to evoke the best emotions from your Customer Experience and the vital role of the conscious and subconscious experience with real-world examples. All attendees will receive a discount code for 50% off the eBook. 16 December 2014. <

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Why I Suffered Through A Website Redesign (and You Should, too!)

Beyond Philosophy

The end of 2014 was really busy. My wife just had a fairly serious surgery (she’s doing great, but recovery takes time), and I am launching a eBook. All attendees will receive a discount code for 50% off the eBook. Read more about the book and register for the webinar, here. appeared first on Beyond Philosophy.

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The Power Of B2B Referral Marketing Programs

Influitive

This is why referral marketing programs can be so effective. Companies must use these channels to build a profile and encourage their customers to become online brand advocates if they want to be seen as leaders in their market. Referral marketing programs have direct impact on revenue.

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Top Contact Center Acquisitions of 2017

Fonolo

Avaya’s networking products had a miniscule market share, so a dispassionate analysis would say selling it off is the right move. in 2014, and Oaisys soon after… all contact center companies! eBook: The ROI of Call-Backs for Your Call Center. Download our free eBook and learn how call-backs can deliver concrete ROI.

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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

The number of Bookstores physically present on UK high streets have fallen to less than 1000 in 2014 – down over a third in the last ten years. During the same period, sales of ‘ebooks’ rose 134%. In 2014, bookstores need to demonstrate that they offer something more than books. You can read the article in full here.

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Expansion Selling: A Proactive Data-Driven Strategy Framework

CSM Practice

DOWNLOAD the Expansion Selling eBook: [link]. In 2014, Irit founded CSM Practice , an international consulting firm providing strategy and technology services. The company was founded in 2014 and is headquartered in Sunnyvale, California. Subscription Marketing Free Chapter: [link]. Learn more about EXPANSION SELLING.

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9 Stellar Referral Program Examples

Influitive

Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work.

B2B 94