Joe Rawlinson

AUGUST 12, 2022

According to a survey, 68% of marketers say social media helped them generate more leads. The big question becomes, what are the best tactics to generate leads from Facebook, Instagram, YouTube, and other platforms to support your social media marketing efforts? Generate more leads from your social media marketing efforts.

Marketing 78

Marketing Advertising Coaching Consulting 78

ClientSuccess

NOVEMBER 2, 2021

Customer marketing is one of these initiatives. While most customer marketing programs are a cross-function of CSMs and marketing teams, many marketing departments will look to CSMs for direction and guidance when selecting and working with customers directly. How is your team managing customer marketing initiatives?

Marketing 59

Marketing Customer advocacy Sales Technology 59

Inbenta

MARCH 30, 2021

During lockdowns, workers have been unable to access their workplaces and many services have been disrupted or forced to accelerate their digital transformation strategies to keep up with market demands. In our latest ebook, we study three smart solutions that can make an impact on your AI-powered customer service automation.

Marketing 136

Marketing Customer Service Self service Chatbots 136

ClientSuccess

NOVEMBER 22, 2021

But did you know sentiment management can also be a customer marketing focus? In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data. Social Media.

Marketing 52

Marketing Customer advocacy Surveys Engineering 52

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. In addition to advocacy, another pillar of customer marketing is content. Here are three leading content initiatives that can help support customer marketing: 1.

Marketing 52

Marketing Best practices Surveys Analytics 52

Outsource Consultants

JANUARY 24, 2024

That’s why Outsource Consultants has put together a sneak peek into just some of the regional trends highlighted in our 2024 BPO Market Trends and Pricing eBook. Asia: Navigating Saturation and Rising Costs Asia, the traditional BPO powerhouse, faces challenges like market saturation and rising labor costs.

outsourcing 67

outsourcing Consulting Consulting Call Center 67

ClientSuccess

JANUARY 25, 2021

This is all to say that while working closely with sales departments comes naturally to most CSMs, bringing in other departments – such as marketing – can sometimes leave both customers and internal teams wanting more. Why is customer marketing important? Actionable ways to bridge the gap between customer success and marketing.

Customer retention 81

Customer retention Marketing SaaS Accountability 81

ShepHyken

JANUARY 29, 2020

While you probably don’t have a real genie to bring you customers (although I don’t want to completely rule out the possibility), you probably do have people managing your marketing and sales efforts. Those people will bring you customers. Because of an amazing customer experience!

Sales 380

Sales Marketing Customer Experience Customer Service 380

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 79

Marketing Technology Customer centricity CRM 79

ShepHyken

DECEMBER 23, 2019

10 Marketing, Tech and CX Predictions for 2020 by Sara Card. Evergage) We asked 10 leading experts in the fields of marketing, customer experience, e-commerce, personalization, customer data platforms (CDPs) and more for their industry predictions for 2020. Crystal Ball Time! Tis the season for predictions and trends. Good info here.

Customer Service 250

Customer Service Coaching Customer Experience Marketing 250

Beyond Philosophy

JANUARY 16, 2015

My wife just had a fairly serious surgery (she’s doing great, but recovery takes time), and I am launching a eBook. All attendees will receive a discount code for 50% off the eBook. The end of 2014 was really busy. So of course it should be evident this was the ideal time to redesign the user interface on my company’s website !

Customer Experience 381

Customer Experience Marketing Management 381

Infinity

MARCH 7, 2022

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year. Understanding this can give marketers a wealth of opportunities to tap into many more insights that they’ve been missing.

Marketing 52

Marketing Analytics Sales Metrics 52

Babelforce

SEPTEMBER 24, 2020

In this post: What is SMS marketing? SMS marketing – better than email? How will SMS marketing help your business? How does SMS marketing help customers? Your free guide to SMS and IVR automation (eBook). What is SMS marketing? SMS marketing – better than email? How does SMS marketing help customers?

Marketing 52

Marketing APIs CRM Surveys 52

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Become a valuable storyteller. Become a valuable storyteller. Focus on customer interaction.

Marketing 79

Marketing B2B B2C Upselling 79

Beyond Philosophy

MARCH 21, 2024

I always looked at customer complaints as a form of free market research. Organizations should consider what they do with this free market research. Get access to your free ebook here , and why not tell a friend? First, reframing how you look at a customer complaint is essential. What would you add to this list?

Telecommunications 195

Telecommunications Engineering Education Management 195

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” So if you’re in marketing you’d better start honing these skills and not just your digital marketing, before the robot takes your seat!

Marketing 71

Marketing Big data Customer centricity B2C 71

Influitive

JANUARY 4, 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.

Marketing 72

Marketing B2B Customer advocacy 72

ShepHyken

NOVEMBER 21, 2016

My Comment: Buffer has shared their insights on the current and future state of social media marketing. I’m surprised at how many companies have not yet embraced social media for marketing and customer care. My Comment: CustomerGuage has released an “eBook” about the power of NPS (Net Promoter Score). It’s worth it.

Customer Service 290

Customer Service Surveys Marketing Sales 290

JivoChat

NOVEMBER 22, 2021

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? What is Content Marketing?

SaaS 52

SaaS Marketing B2B Metrics 52

JivoChat

OCTOBER 25, 2022

Affiliate Marketing. Companies from different sectors use affiliate marketing to promote their products and increase revenue. It’s important to notice that, to profit from affiliate marketing, the companies you partner with should be aligned with the interests of your target audience. Influencer Marketing.

Advertising 75

Advertising Sales Marketing Best practices 75

JivoChat

JANUARY 12, 2022

Email marketing campaigns can be an effective way to convert leads into customers, and also to engage customers to become loyal to your brand, for example. But, to understand what actions are being successful and what needs to be changed, it is important to keep your eyes on email marketing KPIs, key performance indicators. .

Marketing 52

Marketing Metrics Analytics Surveys 52

Influitive

OCTOBER 28, 2015

This is why referral marketing programs can be so effective. Companies must use these channels to build a profile and encourage their customers to become online brand advocates if they want to be seen as leaders in their market. Referral marketing programs have direct impact on revenue.

B2B 89

B2B Marketing Customer advocacy Engineering 89

Beyond Philosophy

JANUARY 23, 2015

As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do is give them positive reinforcement when they do what you want. All attendees will receive a discount code for 50% off the eBook. My mum always told me, “You can catch more flies with honey than you can vinegar.”

Customer emotions 315

Customer emotions Customer centricity Customer retention Consulting 315

ShepHyken

JANUARY 21, 2019

This excellent article makes the case for the importance of including trust as part of your marketing and experience strategy. Perhaps they have a dominant market position, perhaps they have little competition or none at all. Copperberg) We’ve put together a brand new eBook with Shep Hyken looking at Excellence in Service! (My

Customer Service 171

Customer Service Customer centricity Customer Experience Marketing 171

Salmat

OCTOBER 9, 2018

Want better search marketing performance from your online channels?

Marketing 40

Marketing 40

Salmat

OCTOBER 9, 2018

Want better search marketing performance from your online channels?

Marketing 40

Marketing 40

ShepHyken

JANUARY 14, 2019

This is an ebook that features ten CX experts’ thoughts and strategies on how to go about it. You’ll have to share your email address to get the download of the ebook, but it’s well worth it. My Comment: Are you ready to deliver a better customer experience? Of course you are. I’m honored to be one of the ten.

Journey mapping 231

Journey mapping Customer Service Customer centricity Customer Experience 231

ClientSuccess

NOVEMBER 26, 2018

We’ll just come out and say it: customer marketing conversations and campaigns aren’t always the smoothest for customer success teams, nor do they tend to foster winning retention statistics. Customer marketing if done right can have a positive impact on retention. Make it less about the ‘marketing’ and more about the ‘customer’.

Marketing 56

Marketing Upselling SaaS Customer retention 56

C3Centricity

MARCH 18, 2020

Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. From the outside, others see marketers as those who come to work late and seem to party all night. Not often enough in my opinion.

Marketing 62

Marketing Advertising Sales Finance 62