Remove 2001 Remove Consulting Remove Customer Experience Remove Personalization
article thumbnail

It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

When I started working in Customer Experience in 2001, people hadn’t thought about the experience economy, the customer experience, or anything else in this area. However, now Customer Experience is the context through which people look at business. It’s our lens, our context.

article thumbnail

Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

So, the question I pose today is, what part of your customers’ past would they want to relive? . For example, at our global Customer Experience consultancy, we take clients on study tours. These tours are a behind-the-scenes look at organizations that we admire for their outstanding Customer Experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Strategies for CX Excellence

PeopleMetrics

Customer experience should be measured the same way - continuously. After all, there is no cash without customers and employees! Start your customer experience feedback program with your most important touchpoint. Start your customer experience feedback program with your most important touchpoint.

article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

article thumbnail

Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Research in employee e xperience shows that passionate, enthusiastic employees provide a better customer experience. In fact, engaged employees attract engaged customers, and higher customer engagement results in higher profits. Encourage team members to be grateful and enthusiastic about their work. Sean holds a Ph.D.

article thumbnail

Comparing Perceived Value Drivers For Employees and Customers

Beyond Philosophy

In a key scene, focus group participants are asked to describe the personalities and presentation styles of various members of the program – beginning with Corky, Frank, and Jim; and they do so in positive, glowing terms. You Also Might Like… What is Customer Value and How Can You Create It?

article thumbnail

If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

in person, digital) you have with your customers is key to delivering a memorable customer experience. Contact Center: an important touchpoint where customers call for more information or assistance. In Location: refers to an actual in-person customer experience, such as a retail store, restaurant, or hotel.