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Why Video is the Untapped Jewel to Greatly Enhance Your Customers’? Experience

Beyond Philosophy

Why Video is the Untapped Jewel to Greatly Enhance Your Customers’ Experience. Jóhann Hannesson , Lead Product Manager and the head of Web Development at Streem , says that video could be the missing link between your customer and the expert in the contact center. Video can be the untapped jewel of your experience design.

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Content Marketing for Industrial Companies: 6 awesome video ideas

JivoChat

Companies have long forgotten the concept of traditional marketing with posters and advertisement campaigns. Instead, content marketing , or digital marketing, has been ruling the industry for a long time! They could be long-form written texts, microblogging, photo sharing, or video content.

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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. That’s one of the reasons that marketers find themselves using it; fear can get people to care. Political ads are big fans of this type of marketing. That’s because fear is a powerful motivator. The post FEAR!

Marketing 222
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In an Increasingly Competitive Market How Do We Differentiate Our Offering?

Beyond Philosophy

Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos! Usually, this occurs after commoditization has made it challenging to be that different from the competition due to participating in a mutually agreed-upon market structure. Knowing your market is crucial.

Marketing 270
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231
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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos!

Marketing 195
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Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.