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How to Cheat Your Customers – or Not!

C3Centricity

Why do companies still try to cheat their customers? With so many purchases being made online these days, there is a growing number of articles exposing the behaviours of organisations who clearly haven’t adopted a customer-first strategy. In many cases, packaging is the first personal contact a customer has with a brand.

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The Ethical Compass: 5 Rules on Navigating Business Ethics from Academia

Beyond Philosophy

Before we get into them, I find it interesting how little training organizations do on the topic. Maybe organizations think, “Well, if your mother didn’t teach you this, then far be it from me to start now.” Knowing what you stand for and where your boundaries are is essential.

Morale 195
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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Soon after that, I founded my global Customer Experience consultancy, Beyond Philosophy. We had him on the podcast recently to talk about his new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers. Also, treating customers well is good for employees. Also, treating customers well is good for employees.

Airlines 273
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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

VW was responsible for cheating on emissions test for over 11 million vehicles worldwide. This shows to me how lying can be endemic throughout an industry, and it starts at the top. As Customer Experience consultants, we can tell you that trust is an important thing for a Customer Experience. Hint: it’s not cheap!).

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

I find it beyond belief how large organizations can cheat and lie to their Customers. Because they lied to their Customers. VW is a HUGE brand, and they have just lied to customers. It is essential to building Customer loyalty. A class action lawsuit has already been filed in California. A willful act.

Banking 406
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The Surprising Power of Ideas That Don?t Make Sense

Beyond Philosophy

In this first episode of a two-part series of The Intuitive Customer, we host speaker and author Rory Sutherland, Vice Chairman of Ogilvy UK, who is known for his TED talks and being a general advertising legend. Moreover, you can commoditize your market. In other words, you abandon the comparison to find your comparative advantage.

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Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

How you present information often influences your audience to perceive it differently. In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Nonetheless, it does, and done right can yield positive customer-driven growth.

Marketing 405