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What’s a marketer’s most powerful tool? Surprisingly, it’s regret!

Beyond Philosophy

Moreover, it made it clear that even though it seems counterintuitive, given the example of my regretting a purchase, regret is a powerful tool in your marketing toolbox. For example, I bought Sony products back in the day the way I buy Apple products today—which is to say, all the time and without comparison shopping.

Feedback 195
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Customer Journey Mapping: Templates, Examples & Tools

Callminer

Customer journey maps come in a variety of formats and you can choose whatever option works best for your requirements.

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Are You Using This Valuable Marketing Tool For Growth?

Beyond Philosophy

For example, you can use this method to increase your chances of winning a running race or packing appropriately for travel. For example, if something happened recently, then we will tend to think that it is more likely, even though it is not. To hear more about this marketing tool in more detail, listen to the complete podcast here.

Marketing 428
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NPS email: A complete guide (with tips & examples)

delighted

Sending a successful NPS email survey is easy when you have the right tools and feedback strategies in mind. In this post, we’ll cover the basics of NPS, best practices, examples, and tips for the most effective NPS email surveys. NPS email examples The NPS survey, though simple, is very versatile. What is NPS? How did we do?

Surveys 97
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Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

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Creating Knowledge Base Videos: Tips, Tools, and Examples

Help Scout

Learn why and how to make effective use of video in your knowledge base to help your customers get better answers to their questions more quickly. Read the full article

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. For example, making your offering core to a group of people is essential to creating FOMO in their related groups.

Marketing 195
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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.

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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. 2 Examples of Companies Living Their Brand. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. 6 Ways to Make Your Employees More Human.

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

In this session, Esther will talk about: What customer empathy is and what tools & strategies you can use to develop more empathy. The importance of customer empathy during a global health crisis with examples of how organisations have applied this successfully. How you can still get the necessary input when working remotely.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.