What’s a marketer’s most powerful tool? Surprisingly, it’s regret!
Beyond Philosophy
NOVEMBER 23, 2023
Moreover, it made it clear that even though it seems counterintuitive, given the example of my regretting a purchase, regret is a powerful tool in your marketing toolbox. For example, I bought Sony products back in the day the way I buy Apple products today—which is to say, all the time and without comparison shopping.
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