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Customer advocacy: Your secret to better sales – Tethr

Tethr

Customer advocacy isn’t just taking responsibility for a problem anymore. It's acting as a consultant and showing empathy and transparency.

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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

Beginning around 1995-2000, major consulting organizations began to recognize that these critical changes were likely to have profound impact on businesses. These new dynamics meant that traditional thinking about customer satisfaction, and even loyalty, also needed to change. Is business-to-business customer advocacy an oxymoron?

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How advocacy drives sales outcomes

Tethr

Advocacy isn’t just taking responsibility for a customer’s problem anymore. While advocacy does mean assuming responsibility for issue resolution, it also means acting as a consultant for the customer, showing empathy where appropriate and transparency where needed. But what does that have to do with sales?

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

Gwinner of Kansas State University—have found that employee behavior and advocacy—regardless of the employee’s level of satisfaction—have a direct and profound relationship to the behavior of customers, and also to corporate sales and profitability. Republished with permission from CustomerThink.com.

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The Preoccupation With Pre-Customers

Beyond Philosophy

The key is to attract high-value customers by identifying high-potential prospects and delivering what they want and need. Marketing consultant and author Robert Tucker has stated, “Companies are often so concerned about attracting new customers that they denigrate their unique value proposition to loyal customers.”

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Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?

Beyond Philosophy

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior. appeared first on.

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