Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?
ShepHyken
AUGUST 30, 2019
While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.
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