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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Hence, this breakdown of the 20 emotions that drive and destroy value exists to help with that understanding. Emotions are why people will say one thing on a survey and, in real life, do something else completely. The survey responses came back that people wanted the option to get a salad. Did they say so in a survey?

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3 Tools to Measure Authentic Customer Emotions in Real-Time

Beyond Philosophy

I am routinely gobsmacked by the number of organizations that don’t measure customer emotions. To measure something like customer emotions in your Customer Experience, you need the proper tools. We talked about measurement tools in a recent podcast , and how you can employ them in your Customer Experience.

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How To Measure Customer Emotions

Beyond Philosophy

Measuring customer emotions for your Customer Experience is a vital activity for your organization. We discussed how to measure customer emotions on our recent podcast. What Emotions Should You Measure? NPS is a meaningful way to measure your Customer Experience, but it isn’t the only way.

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The Remarkable Effect Facial Recognition Can Have on Your CX

Beyond Philosophy

Now, machines are developing emotional intelligence as well. The latest developments in this field are changing the way we can measure authentic customer emotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customer emotions in real time on our latest podcast.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

When you accept this idea, you can design your experience to evoke customer emotions that drive that irrational behavior into what is valuable for your organization’s bottom line. This post is part of the Customer Experience Professionals Association’s Blog Carnival “Celebrating Customer Experience.”

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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys.

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Are You Ignoring a Key Part of Your Digital Experience?

Beyond Philosophy

But how do you assess emotions and design a customer experience in the digital space? You never see your customers face to face, nor do you have a chance to chat with them. Surveys aren’t a reliable source because customers often won’t tell you what they really think.

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