Opentalk 2017: Turning Big Data into Big Decisions
JULY 28, 2017
Opentalk 2017 was packed with thought leadership from some of the most customer-centric leaders and companies of our time. Turning Big Data into Big Decisions. Tomasz notes that most companies look at post-experience metrics such as the fraction of tips over the total bill, the number of reservations made on OpenTable or exit survey results. The problem with this data is that it points to lagging indicators. Gather the data.