Totango

DECEMBER 6, 2021

Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales. Customer Success Now Needs a Digital-first Approach.

SaaS 92

SaaS Best practices Journey mapping Customer advocacy 92

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

CustomerSuccessBox

SEPTEMBER 20, 2021

how to design and build a sales & marketing growth machine, etc. Top reads: Managing Customer Success to Reduce Churn. Recommended reads: Leveraging Analytics and Data to Empower Customer Success. Intercom has an amazing blog that is dedicated to customer success. The Customer Bliss. The CSM Practice.

SaaS 64

SaaS Customer centricity B2B Best practices 64

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

AskNicely

SEPTEMBER 25, 2018

While many executives have expressed support for customer advocacy, this has yet to translate into the majority establishing an advanced NPS program. Even worse, companies that lack high-level support for NPS tend to experience both higher customer turnover and significantly lower revenue growth. Still Room For Improvement.

Customer advocacy 60

Customer advocacy Benchmark Upselling Feedback 60

ClientSuccess

DECEMBER 5, 2022

Have a high-level executive such as the CEO directly invite customers to join your CAB, and outline all expectations, travel requirements and input needed. Even in the beginning stages of a business, it’s important to create an early customer advocacy CAB. eBook: 5 Ways to Surprise & Delight Your Customers.

SaaS 87

SaaS Customer advocacy Feedback Enterprise 87

CustomerSuccessBox

DECEMBER 13, 2021

Jay Nathan is the Chief Customer Officer at Higher Logic. In 2020, he co-founded Gain Grow Retain, a community for customer success leaders. Here, he talks about the best practices in Customer Onboarding. It is aimed at creating an ever-growing knowledge base to help customers scale up faster.

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Customer advocacy 52

Influitive

MARCH 7, 2017

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects.

Accountability 45

Accountability Marketing B2B Sales 45

CustomerSuccessBox

MARCH 17, 2022

A playbook is a set of actions, next moves, and strategic things that Customer Success Managers (CSMs) can use to assist clients in achieving a scalable goal or aim. A Customer Success playbook is a list of proactive, and best practice actions that CSMs must perform! Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

ChurnZero

DECEMBER 2, 2021

It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Watch the session: Customer Success as a Profit Center. Get Sales invested in NRR by conducting weekly deal reviews and stipulating sales commission based on Customer Success acceptance of customers.

Customer advocacy 98

Customer advocacy SaaS Chief Customer Officer Sales 98

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing. However, sitting back and hoping your happiest customers will create a digital breadcrumb trail of glowing recommendations to lead prospects to your doorstep isn’t a great strategy.

B2B 66

B2B Marketing B2C Education 66

GetFeedback

FEBRUARY 10, 2020

We kicked off our Customer Experience (CX) Ambassadors Program in January featuring an interview with Myshka Sansoin , manager of customer advocacy and self-service activation at BRP. Q: How would you define great customer experience? Q: What has been your biggest customer experience challenge? .

Surveys 87

Surveys Customer advocacy Sales Feedback 87

Influitive

APRIL 19, 2018

If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter.

Marketing 45

Marketing Management Sales Customer advocacy 45

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. You find these customers by tracking customer data. . So, how do you spot your potential advocates? Accelerate Onboarding.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

Customer Guru

AUGUST 21, 2018

Lior is a thought-leader, author, and speaker and has expertise in customer experience and employee engagement. Marketing and thought leadership programs. He specializes in customer experience strategies, customer service engagement, and loyalty. Pamela currently serves as the VP Marketing of Mortgage Cadence.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

Education Services Group

JUNE 1, 2023

In my last article, I looked closely at the first phase a prospective customer hits when they learn about your business: Awareness. Though some may lump these two stages together into a pre-Sales or pre-CS phase, it’s helpful to understand the nuances that make them different.

Journey mapping 52

Journey mapping Engineering Sales Consulting 52

Influitive

JANUARY 16, 2017

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Accountability 55

Accountability Marketing B2B Personalization 55

SmartKarrot

DECEMBER 14, 2022

Role: Director of Customer Success Location: Remote, United States Organization: AffinityX As a Director of Customer Success, you will achieve channel partner support objectives by contributing information and recommendations to media plans and reviews. Defines processes for customer success set objectives (OKRs).

Customer advocacy 19

Customer advocacy Technical Support Benchmark Coaching 19

SmartKarrot

NOVEMBER 15, 2021

Work closely with cross-organizational teams to prioritize customer-requested features to yield the greatest ROI. Champion customer messaging strategy to drive customer education and influence customer behaviors. Ensure customer success team is adhering to customer engagement best practices.

Real estate 19

Real estate Inbound sales Upselling Customer advocacy 19

Eptica

AUGUST 2, 2017

Equally, some benefits are indirect i.e. they directly benefit the customer which in turn produces an indirect benefit to the organization – such as increased loyalty or customer advocacy. indirect costs such as staff and training, and process costs such as marketing. Addressing the last point.

Technology 48

Technology Benchmark Customer advocacy Best practices 48

SmartKarrot

FEBRUARY 18, 2022

Implement best practices, process improvements, playbooks, and feedback loop to ensure the team is having consistently valuable conversations with customers. Work closely with internal teams (Product, Sales, Marketing, Success-Growth) to align priorities with customer needs and deliver increasing value over time.

Customer advocacy 19

Customer advocacy Best practices Accountability Coaching 19

Education Services Group

JULY 5, 2023

The Service and Loyalty stages of the customer journey offer the perfect opportunity for CS to drive expansion by providing Sales with hot leads. As trusted advisors to their customers, CSMs shouldn’t necessarily be tasked with closing these contracts. Then, pass those leads along to Sales.

Journey mapping 52

Journey mapping Engineering Sales Enterprise 52

SmartKarrot

APRIL 7, 2022

Drives innovation, best practices, and process improvement. Enforce process adherence across the teams to create a consistent experience for customers and other team members. Role: Senior Director, Customer Success. Represent Coursera as an executive sponsor and build relationships with key customers.

Customer advocacy 19

Customer advocacy Engineering Coaching Employee engagement 19

SmartKarrot

OCTOBER 20, 2022

Role: Customer Success Manager Location: Remote, New York, NY, US Organization: Tremendous As a Customer Success Manager, you will onboard high-value clients. This consists of running onboarding sessions, managing timelines, and ensuring the new sales wins come to fruition successfully. Account management.

Customer advocacy 19

Customer advocacy Enterprise Best practices Upselling 19

Education Services Group

AUGUST 25, 2023

Such as if you buy anything that costs less than $5, it isn’t real money because, at that price, it’s practically free.” There’s more… You’re losing money if you don’t purchase something when it’s on sale. You’re losing money if you don’t spend enough to qualify for free shipping. But we know better. So, let’s go.

SaaS 52

SaaS Sales Journey mapping Feedback 52

SmartKarrot

OCTOBER 19, 2022

Building a Customer Success organization that supports customers from onboarding through renewal. Creating best-in-class processes for onboarding, training, support, engagement, and business reviews. Partnering with the Sales and Product teams to define product goals and Tread’s roadmap.

Customer advocacy 19

Customer advocacy Coaching Banking Accountability 19

SmartKarrot

JANUARY 11, 2022

Increase renewal rates and reduce churn revenue growth and support new business growth through greater customer advocacy and reference-ability. Focus on building and improving process efficiencies within the Customer Success team to drive exceptional Customer Experience. Achieve monthly/quarterly/annual sales goals.

Customer advocacy 19

Customer advocacy Government Accountability Metrics 19

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

B2B 111

B2B Marketing Best practices Feedback 111

SmartKarrot

OCTOBER 13, 2022

Role: Director, Customer Success Location: Atlanta, GA, US (Hybrid) Organization: Bakkt As a Director of Customer Success, you will collaborate with Product, Marketing, and Legal and Compliance to develop materials and resources to set new customers up for success and drive adoption and engagement in product.

Customer advocacy 19

Customer advocacy Technical Support Feedback Engineering 19

SmartKarrot

DECEMBER 16, 2021

Build a customer advocacy program to solicit feedback and foster VP+ relationships within all Tier I accounts. Consistent development of their team by leading and modeling the best practices for managing the customer journey. Be the voice of customers to inform the sales process and product roadmap.

Customer advocacy 19

Customer advocacy Advertising Enterprise Accountability 19

SmartKarrot

APRIL 18, 2022

Drives innovation, best practices, and process improvement. Enforce process adherence across the teams to create a consistent experience for customers and other team members. Deliver a proactive customer strategy to drive merchant adoption, satisfaction, and revenue growth. Apply here: [link] Role: Sr.

Advertising 19

Advertising Customer advocacy Finance Best practices 19

SmartKarrot

AUGUST 24, 2021

Manage customer success activities, on-boarding and adoption, customer success management, renewals, cross-sell/up-sell sales leads, and customer advocacy. Utilize customer feedback and performance data to drive both true and perceived customer value. with the Product & Tech teams.

Best practices 19

Best practices Customer advocacy Education Accountability 19

SmartKarrot

APRIL 5, 2022

Maintain strong customer retention rates, proactively monitor customer health and execute a best-in-class renewal program. Develop the customer success playbook, sharing insights to ensure we’re adopting best practices to drive adoption and help the customers achieve desired business outcomes.

Brand ambassadors 19

Brand ambassadors Customer advocacy Customer retention Enterprise 19

SmartKarrot

DECEMBER 3, 2021

Scale and improve process and tools by up-leveling & implementing new tools that further critical areas of customer growth, such as KPI benchmarking, customer training and education, NPS surveys, and customer feedback. Through strategical thinking and analysis identify profitable strategical solutions for our customers.

Customer advocacy 19

Customer advocacy Technical Support Education Finance 19

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. Investing in our customers. ComSci led the way on best practices sharing for going beyond cost transparency.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

SmartKarrot

OCTOBER 20, 2021

Build strong relationships with buyers and users that drive customer satisfaction and customer advocacy. Manage customer communications and work with internal teams to address questions and requirements. Address customer escalations, concerns, and queries in a timely and accurate manner.

Customer advocacy 19

Customer advocacy Upselling SaaS Accountability 19

SmartKarrot

JUNE 16, 2022

Be a strategic partner to the Head of the Customer Success practice by continually innovating and improving on both the program offerings and method of how we engage to execute. Oversee the implementation and documentation of best practices across the K1 portfolio to drive impact more broadly across the portfolio.

Customer advocacy 15

Customer advocacy Best practices Government Upselling 15