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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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How to optimize the customer advocacy process

CustomerSuccessBox

It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. They are embedding steps to nurture customers into advocates within the customer lifecycle. They are also employing software and tools to track the customer advocacy touchpoints & progress.

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5 Top Customer Service Articles For the Week of February 6, 2017

ShepHyken

11 Reasons Why Customer Advocacy is the Bedrock of Your Business by Robbie Richards. JitBit) In this post, we’ll be discussing the importance of customer advocacy and why you must get on board, or else risk weakening the bedrock of your business. My Comment: Customer advocacy is powerful.

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Building a Beautiful Sales to Customer Success Handoff (+ a FREE Checklist!)

Education Services Group

If we’re looking at the beginning of the customer journey, one of the more crucial walls to break down is the one between Sales and Customer Success. Sales and Customer Success should work together. It all starts by building trust between CS and Sales before, during, and after the Sales to CS handoff.

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Amazing Business Radio: Chip Bell

ShepHyken

But Bell asserts that the best expression of customer loyalty is customer advocacy. In other words, the customer talks about you, tells stories about you, and tweets about you. In essence, the customer becomes an extension of your sales and marketing staff. What would I do totally differently?

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12 Customer Success Best Practices That Can Positively Impact Your Work as a CSM

ClientSuccess

Welcome to our blog series CSM from the Trenches, a community for frontline Customer Success Managers (CSMs) that discusses trends, best practices, and advice for the frontline. We’ve compiled a list of 12 Customer Success Best Practices That Can Positively Impact Your Work as a CSM. Let’s get started!

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Key Insights to Guide your CS Strategy in 2022

Totango

Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales. Customer Success Now Needs a Digital-first Approach.

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