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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

Strategy #1: Use a RACI matrix to assign ownership At Totango + Catalyst, we’ve found that using a responsibility assignment matrix (also known as the RACI matrix) has been a great way to get our CS and Sales teams on the same page. Strategy #2: Align on customer outcomes Both teams should be laser-focused on customer results.

Sales 97
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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

It has also become a benchmark that can impact your brand image and, if not done right, can easily hamper your marketing efforts at the same time. The content efforts would be more streamlined and they’ll be able to help product teams to work on better strategies to launch the next product.

Marketing 147
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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

SaaS 97
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15 Helpful Strategies to Reduce Customer Churn

ProProfs Blog

Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. That’s why it is important to formulate customer churn prevention strategies at the earliest. Strategies to reduce customer churn rate. Let’s dive in!

Surveys 148
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5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics

Pointillist

JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. In this post, I take a detailed look at: What is upsell and cross-sell?

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IDEM – A Framework for Managing Expansion Revenue (Upsell & Cross-sell)

SmartKarrot

It is money earned after the original purchase and obtained through upselling, cross-selling , and renewals to your current clientele. As a benchmark, a business should aim to generate 30% of its overall revenue from expansion; yet most SaaS companies only generate 10% on average. What makes it a great strategy is its focus.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Proactively guide customer growth.