ShepHyken

APRIL 28, 2024

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.

Customer Service 177

Customer Service Advertising B2C Big data 177

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Customer Service 338

Customer Service Customer centricity Government Upselling 338

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.

B2C 66

B2C B2B Customer retention Marketing 66

Quality Contact Solutions

FEBRUARY 12, 2021

Today I want to focus on how a specific type of business organization, franchise organizations that offer products or services to other businesses (B2B) , can benefit from using an outbound telemarketing program. Make it easier to sell additional franchises by developing new markets. It all boils down to control.

Telemarketing 98

Telemarketing B2B Call Center Sales 98

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. Job security is important, and many B2B organizations have created cultures (whether intentional or not) that discourage original thinking and punish experiments that don’t produce optimal results. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement.

B2B 42

B2B Marketing Best practices Wireless 42

GetFeedback

APRIL 30, 2018

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. Each buyer persona should be accounted for.

B2B 68

B2B B2C CRM Surveys 68

Quality Contact Solutions

DECEMBER 16, 2020

By Nathan Teahon, Strategic Account Manager. Recently I was asked what the key was to create a robust B2B Telemarketing Script. I will share with you five of the top things to remember when working to create a successful B2B telemarketing script. Heck, do you have the correct market targeted? I am not going to do that.

Telemarketing 97

Telemarketing Scripts B2B Call Center 97

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Benchmark 76

ShepHyken

MAY 28, 2023

In a Tumultuous Market, Target Companies That Always Put the Customer First, Cramer Says by Julie Coleman (CNBC) In times of market turbulence, CNBC’s Jim Cramer advised investors on Tuesday to focus on companies that make customer service their core philosophy. Here are my top five picks from last week.

Customer Service 163

Customer Service Customer centricity B2C Government 163

Quality Contact Solutions

OCTOBER 7, 2021

Make your website a marketing monster In today’s world, it is an absolute necessity for attracting new prospects. According to Invesp , referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value. So, check out this list of uncomplicated ways to gain more customers.

B2C 98

B2C B2B Engineering Call Center 98

Quality Contact Solutions

DECEMBER 31, 1969

Once you have chosen QCS to handle your B2C or B2B telemarketing service business needs, we begin our relationship with you. in Business Administration and prior to joining the Quality Contact Solutions team, she spent time working in Account Management at a highly respected call center in the Midwest. Heather has a B.S.

Telemarketing 40

Telemarketing B2B Management B2C 40

Kapta Customer Success

JANUARY 31, 2022

According to Recurly Research in 2020 , "B2C companies experience higher churn than B2B, at 7.05% versus 5.00%." Both numbers represent a huge loss of companies in either sector — lost customers mean lost marketing dollars, customer service hours, and forecasted revenue built into each customer.

B2C 98

B2C B2B Marketing Customer Service 98

Ann Michaels and Associates

SEPTEMBER 24, 2019

B2B Mystery Shopping To Improve Your Business. Traditional mystery shopping in the business-to-consumer (B2C) model is pretty straight-forward. Understanding your customer’s journey in a B2B environment takes a little more creativity. Pay attention to if the product trial lives up to the marketing hype.

B2B 49

B2B Inbound sales Upselling B2C 49

Beyond Philosophy

APRIL 3, 2016

And, this perspective got me to thinking: Irrespective of B2B or B2C industry, is the fundamental meeting of basic customer expectations, such as a pain-free transactions or experiences, ever sufficient to drive loyalty behavior? It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231

B2C Banking B2B Consulting 231

Beyond Philosophy

APRIL 3, 2016

And, this perspective got me to thinking: Irrespective of B2B or B2C industry, is the fundamental meeting of basic customer expectations, such as a pain-free transactions or experiences, ever sufficient to drive loyalty behavior? It’s understandable why TD Bank’s marketing takes this approach to value.

B2C 231

B2C Banking B2B Consulting 231

ShepHyken

NOVEMBER 24, 2017

If your services fall under the B2B umbrella, for example, your customers are more likely to engage with you on LinkedIn as opposed to in B2C businesses. technical, account, and payment issues first, followed by more minor concerns—and assign tickets to them. Not sure where your customers go when they’re online?

Customer Service 221

Customer Service B2B B2C Accountability 221

Quality Contact Solutions

DECEMBER 16, 2020

By Nathan Teahon, Strategic Account Manager. Recently I was asked what the key was to create a robust B2B Telemarketing Script. I will share with you five of the top things to remember when working to create a successful B2B telemarketing script. Heck, do you have the correct market targeted? I am not going to do that.

Telemarketing 52

Telemarketing Scripts B2B Call Center 52

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.

B2C 38

B2C Customer Experience B2B Journey mapping 38

C3Centricity

JULY 27, 2021

This week we have another guest post from Alan Hale of CMG (Consight™ Marketing Group) in Chicago. I have been fortunate to have managed over 250 voice of the customer projects in B2B over the last four decades, with over 50 engagements on customer satisfaction and loyalty. Other industry research states reasons why accounts churn.

B2C 71

B2C B2B Accountability Sales 71

Cincom

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. B2B companies, needing to catch up with B2C, have started offering similar experiences, but in a slightly different way.

Sales 99

Sales Technology B2C Customer Experience 99

ChurnZero

OCTOBER 1, 2022

Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C. Q: Should CSM roles close upsell deals?

B2C 97

B2C Upselling B2B Accountability 97

TeamSupport

OCTOBER 8, 2020

The editors sat down with TeamSupport co-founder and COO, Eric Harrington, to talk about customer support in the time of COVID and building strong customer relationships in Part 1 of this series, and current trends and the future of B2B customer support in Part 2. What are the strategies employed by TeamSupport?

B2C 59

B2C B2B Enterprise CRM 59

Ann Michaels and Associates

JUNE 11, 2018

B2B Mystery Shopping To Improve Your Business. Traditional mystery shopping in the business-to-consumer (B2C) model is pretty straight-forward. Understanding your customer’s journey in a B2B environment takes a little more creativity. Pay attention to if the product trial lives up to the marketing hype.

B2B 40

B2B Inbound sales Upselling B2C 40

OctopusTech

APRIL 26, 2020

In a market that is always competitive, if you are not growing, then you will soon be extinct. Since it is a form of interruption marketing, these days many businesses refrain from engaging in them, yet this practice is prominent all over the world across different sectors. It works for both B2B and B2C industries.

B2C 62

B2C B2B Advertising Engineering 62

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. The following article discusses some of the issues seen, as well as other pricing challenges described in other marketing journals and textbooks. Price according to the Market Lifecycle.

B2B 78

B2B B2C Marketing Consulting 78

Peter Lavers

JULY 6, 2016

This is particularly an issue in B2C companies, as it comes out 3rd amongst B2B respondents. It is not Marketing “fluff” and definitely not the IT system! I use different systemic models for B2C, B2B and Public Sector/Not For Profit (NFP). B2B is much more about long-term relationship quality.

Customer centricity 100

Customer centricity B2C B2B Engineering 100

SmartKarrot

JUNE 29, 2020

And, if you want to target one such potential customer, would your marketing strategy be the same as that for others? Hence, account based marketing is one such strategy that caters to this need specifically. When you are in the world of B2B marketing, your marketing strategies have a different approach.

Accountability 10

Accountability Marketing B2B B2C 10

TeamSupport

JUNE 15, 2020

In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington , and I set out to build one. At the time of development, there were no other B2B-focused support solutions, rather primarily ticketing management companies.

B2B 64

B2B Self service B2C Customer Support 64

Quality Contact Solutions

JANUARY 27, 2022

This is one of the more common techniques to increase the overall value of an account. These accounts already have the main product or service, and the cross-sell is an add-on item that will increase the total amount of the account. Let’s talk about cross-selling. How a Partner Can Help You Increase Sales.

Sales 98

Sales Upselling B2C Best practices 98

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. How to analyze your customer journey.

B2C 117

B2C B2B Journey mapping SaaS 117

Cincom

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. B2B companies, needing to catch up with B2C, have started offering similar experiences, but in a slightly different way.

Sales 52

Sales Technology B2C Customer Experience 52

Nicereply

JULY 13, 2021

A B2C company re-imagining the furniture sales experience by selling furniture online, without showrooms, and making the process of purchase, trial, and return easier. Dejero is a B2B company that sells a combination of hardware and software. They provide B2B SaaS solutions for brands and manufacturers globally.

B2B 98

B2B B2C SaaS Technical Support 98

CSM Magazine

DECEMBER 14, 2022

In this article, you will find out, what is a whitepaper in marketing , the peculiarities of business plans, and in conclusion, you`ll be able to decide what approaches are best for you. Market Research. Organisations monitor the market and look for popular trends that work effectively. Market analysis. Prediction.

B2B 52

B2B B2C Marketing Analytics 52

TeamSupport

OCTOBER 28, 2020

For many in B2B, those in-person meetings have been a vital method for building and maintaining rapport, and now they have to use video calls to accomplish the same. We serve companies in all different industries—from SMBs to enterprise—when many of our competitors have maintained their focus on B2C ticketing,” mentions Harrington.

B2B 45

B2B B2C Enterprise CRM 45

TeamSupport

MAY 19, 2021

It will be different for B2C businesses than for B2B. Also, potential customers would rather hear from their peers than your marketing department. For B2B customers, refer back to a recently submitted ticket and be proactive about other needs or issues they may be experiencing. How do you strike the right balance?

Sales 59

Sales B2B B2C Feedback 59

Hero Digital

MARCH 9, 2020

Over the last decade, marketers refined their strategy, becoming hyperfocused on account-based marketing (ABM) and genuine “personalization” of audiences. They’re giving marketers data and expecting a stellar customer experience in return. So how can you scale 1:1 human interactions with tech?

Personalization 52

Personalization Technology B2C B2B 52

Quality Contact Solutions

FEBRUARY 26, 2021

A SOC 2 audit report provides detailed information and assurance about a service organization’s security, availability, processing integrity, confidentiality and/or privacy controls, based on their compliance with the AICPA’s (American Institute of Certified Public Accountants) TSC (Trust Services Criteria).

Telemarketing 52

Telemarketing B2C outsourcing Benchmark 52