ShepHyken

JANUARY 2, 2024

Top Takeaways: Customers are smarter than ever before. They are judging your business based on the best experiences they’ve had from any industry, and it doesn’t matter if it’s B2B or B2C. Quotes: “What’s happening inside an organization is felt on the outside by its customers.”

Customer Experience 217

Customer Experience B2C B2B Customer centricity 217

Natalie Petouhof

JUNE 27, 2017

Tweet Customer-centric strategies have been the mainstay of B2C companies like Amazon and Google. But today B2B the landscape of business-to-business relationships is changing. The trick is striking the right balance between digital and human interaction in B2B’s more complex customer relationships.

Customer centricity 49

Customer centricity B2B B2C Self service 49

Peter Lavers

JULY 6, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. B2B is much more about long-term relationship quality. Public Sector.

Customer centricity 100

Customer centricity B2C B2B Engineering 100

Anexa BPO

FEBRUARY 17, 2023

In today’s competitive business world, customer experience (CX) has become a critical component of any successful business strategy. In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation.

B2B 52

B2B Bilingual agents Outbound sales B2C 52

CSM Magazine

MAY 16, 2023

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. This confirms that quality customer service and brand recognition go hand in hand.

B2B 52

B2B Customer Support outsourcing Customer centricity 52

JustCall

NOVEMBER 24, 2022

B2B sales strategy has come a long way from the time of networking at trade events or rattling off pitches while cold calling. Almost a decade ago, Accenture brought to light how a shocking 94% of B2B buyers conduct online research before making a purchase. All that’s changed are the B2B buyer’s expectations.

B2B 52

B2B Sales B2C SaaS 52

Peter Lavers

AUGUST 2, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. journey or isn’t managing it well”. journey or isn’t managing it well”.

Customer centricity 100

Customer centricity B2C Advertising B2B 100

Peter Lavers

JULY 13, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. then please complete our short survey – it is quick and easy to complete.

Customer centricity 100

Customer centricity B2C B2B Marketing 100

ShepHyken

NOVEMBER 1, 2021

3 Customer Experience Lessons Brands Can Learn From Amazon by Scott Clark. CMSWire) Amazon’s mission statement is “We aim to be Earth’s most customer-centric company. Also, this article isn’t just for the B2C world. These lessons are applicable to the B2B world, as well. The message is clear and powerful!

Customer Service 194

Customer Service B2B B2C Personalization 194

ShepHyken

MAY 28, 2023

by Tom Wormald (CustomerThink) Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer ‘at the heart of everything a business does’. I refer to this as a hospitality mentality.

Customer Service 162

Customer Service Customer centricity B2C Government 162

ShepHyken

NOVEMBER 11, 2019

3 Ways Store Layout Decisions Impact on Customer Experience by Oisin Ryan. ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty.

Customer Service 224

Customer Service Customer centricity B2C B2B 224

JivoChat

FEBRUARY 17, 2022

Developing strategies to learn how to sell SaaS B2B can be challenging. The selling plan can’t be the same as one that is made for the B2C market (business to consumers). . But, in terms of B2B SaaS, that’s different. . B2B SaaS buyers usually are looking for one specific product that can solve their pain points.

B2B 52

B2B SaaS B2C Sales 52

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. How do individuals and organizations achieve what we describe as a “natural”, or obsessive state of customer-centricity where: Emotional and rational customer needs/expectations are well understood throughout the enterprise.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

ShepHyken

OCTOBER 28, 2019

But, what I can tell you is that there are at least three or four (and for some, all six) that any company, in any type of industry (B2B or B2C), could consider. Super-charge the Journey to Customer-Centric Culture. I look forward to the future! by Wayne Simmons.

Customer Service 136

Customer Service Customer centricity B2C B2B 136

Beyond Philosophy

NOVEMBER 28, 2017

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. In this post, we are addressing the perceived value influence of emotions and memory on b2b and b2c customers. Back to the Hierarchy. Frustrated.

B2C 208

B2C Banking B2B Customer advocacy 208

C3Centricity

MARCH 25, 2024

years), with B2B companies (4.4 years) slightly better off than B2C (4.1 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by newly hired people in marketing and market research positions. years, roughly on par with the rest of the C-suite (4.4

Marketing 90

Marketing B2C B2B Consulting 90

Anexa BPO

MAY 16, 2022

The reports are in, and B2B trends for 2022 are all about a laser-like focus on the customer and improving CX. Furthermore, these B2B companies must prioritize supporting a digitally-framed CX that will allow them to meet demand, minimize disruption and create opportunities for growth. But let’s focus on B2B.

B2B 52

B2B B2C Business Process Outsourcing outsourcing 52

Customer Guru

MARCH 13, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Customer centricity 71

Customer centricity B2C Healthcare Feedback 71

ShepHyken

FEBRUARY 22, 2019

I could write a book just about my Trader Joe’s customer experience! DoubleTree Hotels is another customer-centric organization that models good CX. You can read more about return experiences and lessons about DoingCXRight. Think about that example for a moment. They provide great CX lessons!

B2C 271

B2C B2B Customer centricity Employee engagement 271

Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. People to follow.

B2C 138

B2C B2B Customer centricity Analytics 138

Answer Dash

MAY 27, 2018

More than price or product quality, experience will soon be the biggest differentiator for getting customers, even in the B2B space. A shifting landscape means B2B buyers now have the power. That means B2B companies need to focus on creating a great experience where customers choose to do business with them.

B2B 58

B2B Customer Experience Education Customer centricity 58

CX Journey

DECEMBER 18, 2014

Therefore customer centric companies are likely to outperform their competitors, whose leaders cannot see beyond the next quarter’s financial results. Customer Centricity is about knowing who your best customers are – beyond demographics and persona definitions. customer experience customer-centric culture'

Customer centricity 76

Customer centricity Customer Experience B2C Analytics 76

ijgolding

JULY 27, 2016

Back in 1999, the concept of the ‘customer journey’ did not really exist. However, even then, GE were the masters at understanding end to end ‘processes’ as well as the importance of customer centricity. The post Find, Win, Keep: A simple customer centric business strategy appeared first on IJ Golding.

Customer centricity 71

Customer centricity B2B B2C Advertising 71

C3Centricity

MARCH 21, 2024

years), with B2B companies (4.4 years) slightly better off than B2C (4.1 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by the newly hired people in marketing and market research positions. years, roughly on par with the rest of the C-suite (4.4

Marketing 62

Marketing B2C B2B Consulting 62

CX Journey

FEBRUARY 23, 2016

Image courtesy of Thomson Data LLC Are you a B2B company struggling with customer experience challenges? When I go to customer experience conferences, B2B companies are under-represented, both in attendees and speakers. When clients look for benchmark data, B2B reports are few and far between. In short, yes.

B2B 56

B2B Customer Experience B2C Benchmark 56

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are being adopted by today’s best marketers.

B2B 76

B2B Marketing Customer Experience Benchmark 76

CX Global Media

FEBRUARY 6, 2019

Everything’s in one place, from orders, management issues, channels, emails, chat, returns, subscription, anything you need and want for B2B and B2C company. And that way, we actually have been able to help companies become more customer centric by focusing on the customer and not the channel.

Contact Center 270

Contact Center B2C Coaching Call Center 270

C3Centricity

JULY 27, 2021

I have been fortunate to have managed over 250 voice of the customer projects in B2B over the last four decades, with over 50 engagements on customer satisfaction and loyalty. During this time, I have seen some great successes and some tragic failures in trying to make customers Raving Fans.

B2C 71

B2C B2B Accountability Sales 71

Beyond Philosophy

JULY 5, 2016

There are a number of ways in which taking a humanistic approach to everything customer-related works for all stakeholders, and directly influences and impacts their behavior. Create a customer-centric human culture and set of processes. Create human connections between employee ambassadors and customers.

Customer Experience 210

Customer Experience Engineering Customer centricity B2C 210

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Elements that Drive Customer Success Growth.

Customer centricity 101

Customer centricity B2C Enterprise Upselling 101

Serenova

AUGUST 5, 2019

In the webinar , How to Design Your Contact Center to Be Customer-Centric , our guest speaker, Forrester Research VP and Principal Analyst Art Schoeller, offers tips, trends and perspective on how you can move toward a more customer-centric contact center. Achieve a positive emotional reaction. Automation.

Customer centricity 40

Customer centricity Contact Center Interactive Voice Response Customer Experience 40

Customer Guru

MARCH 22, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

B2C 65

B2C Finance Customer centricity B2B 65

C3Centricity

JUNE 2, 2021

It’s a guest post from the highly respected global experts on customer centricity, Alan Hale of Chicago. Pricing #B2B #B2C Click To Tweet. A customer will typically not switch vendors for a “me too” supplier unless there is value to doing so. Pricing #B2B #B2C Click To Tweet.

B2B 78

B2B B2C Marketing Consulting 78

Provide Support

NOVEMBER 28, 2017

B2B Customer Experience – How to get it Right? As per an Accenture report , – only 23% of B2B companies achieve impressive returns on their customer experience investments. This brings us to a very pertinent question- Does CX really matter in a B2B segment?

Customer Experience 46

Customer Experience B2B B2C Customer centricity 46

Quality Contact Solutions

JANUARY 27, 2022

However, having a customer-centric sales strategy that shows your integrity to customers through your operational philosophies will align your sales employees to your vision and generate loyalty from the consumers. Sure, there are techniques you can employ today for a quick burst of sales, and you will get just that, a burst.

Sales 98

Sales Upselling B2C Best practices 98

Customer Guru

MARCH 22, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

B2C 63

B2C Finance Customer centricity B2B 63

Peter Lavers

SEPTEMBER 6, 2018

The common denominator in Peter’s diverse projects is always ‘customer’, which has enabled him to add value in numerous sectors, including banking, insurance, engineering, automotive, retailing, industrials, outsourced IT, technology, telcos, wholesale food, manufacturing, franchising, luxury, public, education and utilities.

Customer Service 100

Customer Service Automotive B2C CRM 100