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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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Incredible! Why so many organizations are missing this massive opportunity!

Beyond Philosophy

You’ll remember that Customer Science is the fusion of data, the behavioral sciences, and artificial intelligence (AI). Today, we will discuss what role AI plays in predicting customer emotions and how they affect customer behavior. Key Ideas to Improve your Customer Experience. Complete this short survey.

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Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

Jason Grier, EVP and Chief Customer Officer at Reputation looks at the future of customer feedback surveys and how customer emotion is better captured on social media than by traditional survey forms. Even video is emerging on the customer-feedback scene. Traditional surveys take on a diminished role.

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How to Create a Voice of Customer Template for Your Business

Lumoa

It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business. In This Article: What is Voice of Customer(VoC) and Why Is It Important?

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Uncovering CX in China: They’re Ready, Are You?

Beyond Philosophy

These results were based on a survey of 9,000 Chinese customers, about 60 different brands in five industries. This research emphasizes the fact that those organizations that truly embrace the ideology behind a culture of Customer Centricity have enormous potential for opportunity and growth in a new market.

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The Role of Emotions in the Customer Experience

VocalCom

According to Customer Think, 63% of customers with positive feelings about a company will remain loyal, while 74% will go a step further and advocate for the brand. Here are five tips for addressing customers’ emotions to ensure quality experiences at every step of their journey.

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Customer-driven innovation to scale-up your business

ThriveableBiz

But when we look at the ways business currently gathers insights, they mostly send out a clinical survey, or maybe ask customers out of the blue. Put Yourself In Your Customer’s Shoes Do you like ticking long columns of boxes, with little in it for you? But we make Customer-Driven Innovation accessible to all.