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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution.

Marketing 494
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Transforming the Customer Experience with Big Data

CX Journey

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. I have six rules for transforming and consuming the data. Data must be centralized.

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Guess Who? They Know everything!

Beyond Philosophy

Find out what Google knows and your Customers won’t tell you: Economists hate surveys. They don’t trust them because people lie in surveys. Let’s say you accept this premise, that people lie in surveys. There is no incentive to be honest on the survey. How then should you get information about what people really want?

Surveys 343
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The Most Effective Communication Channels for Personalized Customer Service

aircall

This way, any representative who deals with them can quickly access this information and personalize the conversation accordingly. . Interestingly, it’s the communication channel least favored by e-commerce consumers, according to our latest industry surveys. . Read our article to find out more best practices for SMS texting.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

If you're drowning in data, perhaps you have still not adapted to today's data-rich world. Consumers are adapting their behaviours to the trading of their personal information. 65% admit they risk becoming irrelevant and uncompetitive if they do not leverage data. I admit, a lot has changed.

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Predictive Customer Service: AI’s Role in Anticipating Needs

Comm100

In this article, we will discuss how the combination of AI and human intuition can be applied to a range of sectors to help solve problems preemptively. We will also consider how AI algorithms are used to process customer data patterns to predict their service requirements – dealing with issues before they even arise.