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Guest Post: 3 Ways CRM Predictive Analytics Can Give You a Competitive Edge

Natalie Petouhof

Customer relationship management software has emerged as one of the most crucial tools for doing business successfully today, and the power of big data predictive analytics is making CRM more powerful than ever. The CRM predictive analytics market, valued at $4.18 Understanding Your Target Market.

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Mintigo: Advanced Predictive Analytics for Marketers

Natalie Petouhof

One of the most important aspects of marketing is to be able to have better discernment around the leads. There’s no faster way to prioritize a company’s leads, tackle new markets, and cross-sell new products. There’s no faster way to prioritize a company’s leads, tackle new markets, and cross-sell new products.

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What AI Marketing Is and How It Can Help your Business

JivoChat

Have you ever heard of AI marketing? Artificial intelligence has been often used to help improve marketing results, for example, through web analytics tools. What Is AI Marketing? It’s implemented, for example, to collect and analyze data, enabling us to make data-driven decisions and to build customer profiles. .

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Mastering Escalation Management: Harnessing Tech in Modern Call Centers

NobelBiz

According to Forbes, call center metrics are the data harvested from all the solutions used to operate a call center, such as call center management (CCM) and customer relationship management (CRM) platforms. These data can be organized and analyzed to help better understand what’s happening in the call center .

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

With big data and advanced analytics readily available, companies can provide Millennials with the acknowledgement they demand. Customer data can be used to provide accurate product information at the right time for marketing, sales or support, or to route customers to the agents who can best address their needs.

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For Marketing, Digital Transformation Has Always Been about Data

Cincom

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product.

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Customer Segmentation in the Cognitive Age

Peter Lavers

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. Apparently, you’ve got to be a Data Scientist now before you’re allowed near an analytics tool! Well, yes, it is.

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